Senior Marketing Content Writer

EquiTrust • West Des Moines, IA

2d • Hybrid

About The Position

The Senior Marketing Content Writer is responsible for the ideation, creation, development, and execution of general communications and advertising through all media strategies designed to ensure the achievement of EquiTrust Sales and Marketing goals. The Senior Marketing Content Writer works closely with leaders within Sales and Marketing to successfully achieve content and communication outcomes. Audiences include distributors, potential distributors, purchasers, and potential purchasers of EquiTrust products. Mediums include blast emails, collateral materials, website, video, mobile application, correspondence, and forms.

Requirements

• Bachelors Degree required.
• Minimum 3 years of experience in annuity and life insurance products, marketplace, and sales concepts required.
• Minimum 4 years of communications and marketing experience required.
• Minimum 4 years of experience writing creative and technical content required.
• Highly developed and effective communication and presentation skills, both verbal and written.
• Advanced grammar, writing and editing skills.
• Demonstrated ability to proactively identify and solve problems and issues of all types.
• Establishes positive relationships and works effectively with all departments and affiliates to ensure integration of strategic goals and principles.
• Advanced and proven ability to use technology to work efficiently and productively, and as an auditing tool.
• Able to recognize and adjust content based on target audience.
• Intermediate working knowledge of Microsoft Office, including Excel and Word.
• Ability to foster effective working relationships throughout the Company.
• Capacity to carry out responsibilities in a manner consistent with EquiTrust’s Core Values and focus on customer service; ability to help create an environment of openness and trust for all employees and strive for continued professional skills development.

Responsibilities

• Researches, designs, and delivers well-written, clear, compelling, and engaging content to accurately, and in a compelling manner, reflect desired concepts as assigned for marketing communications, including product literature, blast emails, industry ads, recruiting ads, promotional campaigns, web content, and sales campaigns.
• Serves as a Company resource for grammar and general writing questions.
• Monitors and reports on competitor activities relating to advertising, communications, and promotions to stay informed about industry marketing and product trends.
• Understands and ensures that all legal, compliance, and market-conduct-related laws and regulations are adhered to regarding state insurance office requirements and FTC, OCC, FCC, FINRA (if applicable), Privacy Act, Truth in Advertising Act and CAN-SPAM provisions.
• Leverages brand knowledge and understanding to support the EquiTrust brand development and management with materials designed to build the brand’s identity, image, and general awareness.
• Creates and delivers communications that drive and stimulate overall consumer and agent activity, as well as motivate and maintain marketing organization and agent relationships.
• Works closely with the Marketing team to achieve marketing strategy goals.
• Engages and partners with applicable stakeholder groups to determine appropriate marketing messaging.
• Responds to and resolves requests according to EquiTrust policies in a prompt, efficient, and courteous manner for external customers, departmental staff, and other EquiTrust personnel at all times.
• Supports the Sales and Marketing team and/or other departments on an as-needed basis.
• Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives.
• Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior