Senior Marketing Content Lead

Freddie Mac

19h

About The Position

At Freddie Mac, the mission of Making Home Possible is central to their operations, having made home possible for over 90 million families since 1970. The Senior Marketing Content Lead role within Freddie Mac Single-Family offers an exciting opportunity to develop communications and provide strategic input for industry-leading technology and solutions in the mortgage industry. The company is committed to positively impacting the housing finance system by fostering the candidate's knowledge in marketing and communications, including client-centric writing, audience definition, and strategic input for multi-channel campaigns. They provide access to learning for B2B marketing content execution, promote an inclusive environment for engagement and skill development, and encourage both tactical and strategic planning.

Requirements

• Bachelor's Degree or equivalent experience in Business, Marketing, or related field
• 5-7 years experience writing business communications across channels
• Proficiency with Microsoft Office Suite
• Experience using written, visual, and audio communications across a variety of in-person and digital platforms
• Experience using social media for business marketing
• Experience testing marketing and communications principles
• Strong customer service orientation along with outstanding written and verbal communication, presentation, and editing skills
• Decisive in the face of ambiguity
• Comfortable interacting with and presenting to all levels of leadership

Nice To Haves

• Insatiable appetite for learning
• Comfortability with changing priorities
• Embrace change and be flexible
• Build and nurture relationships with business stakeholders
• Active engagement with peers and across Single-Family business to build relationships
• Stay current on marketing and communications trends
• Stay current on policies, regulations and trends that may impact the industry

Responsibilities

• Plan, develop and implement data-driven marketing communications, with a focus on digital channels, promoting company products and solutions to further business objectives.
• Develop communication tactics, including web page content, digital advertising, social media, email, thought leadership and event materials.
• Prepare internal materials including promotional strategies, communications plans, campaign results, etc.
• Apply marketing and communications principles, theories, and concepts consistently and strive for progress and growth.
• Develop knowledge and expertise for various business lines and manage projects through to completion including measuring impact and efficacy.
• Act as the principal contact for business partners and SMEs.
• Gather the necessary information to solve problems of sizable scope and distill complex business processes and requirements into consumable content.

Benefits

• Competitive compensation
• Market-leading benefit programs
• Annual incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees