Senior Marketing Communications Consultant

Caterpillar•Cary, NC

18d•$126,000 - $189,000•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar’s Building Construction Products division (BCP) is seeking a dynamic, strategic Senior Marketing Communications Consultant. This role is responsible for driving services enablement for BCP Services, ensuring strategic alignment and execution across multiple channels. The position requires expertise in developing and implementing strategies that optimize channel performance and activate engagement through integrated marketing initiatives.

Requirements

Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating : Ability to work with a variety of individuals and groups in a constructive and collaborative manner
Creativity: Original thinking and ability to apply it to a variety of business situations .
Strategic Thinking : Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Nice To Haves

Extensive experience in promotional marketing in heavy machinery segments
Experience with Building Construction Products or/and Construction Industries business units
Demonstrates effective communications in managing relationships with partners including vendors and peers
Degree in marketing or similar field

Responsibilities

Analyze the business objective and opportunities to develop and align the marketing strategies.
Conduct market/competitive research to identify new opportunities and industry trends.
Establish metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement.
Maintain effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.
Lead in development of promotional campaigns strategies, content, and follow through