Senior Marketing Communications Associate - Direct-to-Patient

Stryker•Mahwah, NJ

4d•Hybrid

About The Position

As a Marketing Communication Senior Associate, you’ll be responsible for developing and executing patient initiatives to grow brand awareness, online traffic, conversions, and that move patients through their journey, with clear KPIs at every stage of the funnel. We are seeking a data-driven and customer-obsessed Direct-to-Patient (DTP) Patient Marketing Communications professional to lead the strategy and execution of our DTP marketing strategy initiatives for our Joint Replacement Organization. This position offers a hybrid work flexibility; you need to come into the Mahwah office 2-3 days per week. You will be required to travel up to 20% to agencies, and customer's organizations.

Requirements

Bachelor’s degree
2+ years of work experience
Direct to patient, or direct to consumer's marketing experience
Experience working with healthcare, medical device, pharmaceutical or hospitals organizations
Experience working in a matrix organization
Experience working with highly regulated industries

Nice To Haves

MBA is a plus
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Experience working with a project manager
Software such as Monday.com, work-front, slack, Etc.
Familiar with metrics platforms such, adobe analytics, google analytics
Collaboration in omnichannel campaigns experience is a plus
Experience in advertising agency is highly desirable

Responsibilities

Analyze key competitors’ positioning, strengths, and weaknesses to develop differentiated messaging
Synthesize insights from multiple sources to assess patient needs and behaviors
Contribute to the development of the marketing plan through analysis and collaborate in executing key strategic initiatives
Differentiate between product-level and portfolio-level strategies and apply core competencies appropriately
Apply marketing frameworks and customer acquisition and retention strategies
Create, support, and execute tools and marketing collateral to enable sales efforts
Develop and execute internal and external communications that advance product and portfolio strategy
Leverage multiple marketing channels (OOH, social, digital, TV, print) and execute integrated channel strategies to drive business initiatives
Partner with key stakeholders to develop local and channel-specific marketing programs
Produce and manage various written materials, applying effective writing and editing processes
Generate fresh, compelling ideas that elevate creative output
Conduct research to inform and develop creative concepts
Communicate effectively using appropriate language, mechanics, and presentation skills
Articulate the importance of tailoring presentations to specific audiences
Demonstrate proficiency in presentation tools and techniques
Apply principles of design, layout, and color theory to develop creative concepts
Execute and manage core activities within the design process
Track, analyze, and report KPIs and performance metrics to sales and leadership
Assess and incorporate consumerism trends within today’s healthcare landscape