Senior Marketing Communications Consultant

Caterpillar Inc.•Cary, NC

14h•$128,470 - $192,710•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar's Building Construction Products (BCP) division is hiring a Senior Marketing Communications Consultant! Role Summary: This role serves as a trusted marketing consultant and subject‑matter expert for the Division. It will help shape strategic decisions that strengthen our business today and position Caterpillar for long‑term leadership. Scope & Key Partners Region: North America Works closely with: Peers, dealer marketing teams, divisional leaders, and key customers/corporate accounts

Requirements

Customer Focus: Strong marketing and distribution knowledge, always keeping the customer first.
Creativity: Monitors innovations in field and explores usefulness in own function
Effective Communications: Communicates well downward, upward, and outward; strong presentation skills verbally and in written form
Strategic Thinking: Sound business judgment, strong business acumen and long‑term industry perspective
Vendor/Supplier Management: Proven experience building strong agency partner relationships
Promotion and Marketing Communications: Experience planning and delivering clear, insight‑driven marketing strategies rooted in customer needs, market dynamics, and business objectives.

Nice To Haves

Ability to translate strategy into actionable plans across the full marketing funnel, from awareness to conversion to loyalty.
Bachelors degree
Industry experience
Ability to coach, mentor, and influence others on new technologies, equipment applications, and marketing/distribution methods

Responsibilities

Provide consulting and project management of initiatives across the full marketing funnel.
Develop innovative solutions that help us maintain market leadership, specifically with customer who do not do business with Caterpillar today.
Partner with senior leaders to support major programs and long‑term objectives for the Division.
Contribute to insights that inform future product decisions, marketing strategy, and industry direction.
Share expertise with internal and external partners, representing the business at higher industry levels.
Deepen your understanding of customer segments, marketing tactics and channels, dealer network and industry needs.