Senior Marketing Automation Engineer

Twin Health

10d • $135,000 - $155,000 • Remote

About The Position

We are looking for a Senior Marketing Automation Engineer to own the architecture, automation, and operational execution of our marketing technology ecosystem. This role sits at the intersection of marketing strategy, data infrastructure, and technical implementation — ensuring lifecycle campaigns, data flows, and automation infrastructure are scalable, reliable, and driving measurable business outcomes.

You will serve as the primary owner of our marketing engagement platform, architecting the automations that power our acquisition and enrollment communications while acting as the connective layer between the Hightouch CDP Solutions Architect, Salesforce owners, native app and web application teams, data engineering, marketing scheduling, enrollment operations, and campaign owners.

This is a hands-on, high-impact individual contributor/future manager role for someone who thrives in complexity, excels at cross-functional facilitation, and is energized by turning fragmented processes into scalable, intelligent systems that deliver a cohesive member experience across every lifecycle stage.

Requirements

• 5+ years of experience on lifecycle marketing teams — not just campaign execution, but owning strategy, infrastructure, and cross-functional coordination
• Hands-on experience working across multiple MarTech tools (CDP + messaging platform + CRM); must understand how these systems connect and where data flows break down
• Experience with AWS services (Lambda, S3, Step Functions, EventBridge) for deploying and managing automated marketing workflows
• Proficiency in at least one programming language (e.g., Python, JavaScript) with an understanding of operator logic and software development fundamentals
• Experience with API development, webhooks, and integration patterns (REST APIs, JSON payloads)
• Practical experience with Braze or Hightouch — does not need to be expert-level, but must understand core concepts and be able to ramp quickly
• SQL proficiency for data validation, audience queries, and troubleshooting data pipelines
• Demonstrated use of AI tools (Claude, GPT, or similar) to improve operational workflows — beyond copywriting, e.g., automating processes, building internal tools, or streamlining data pipelines
• Evidence of system design thinking — ability to architect scalable solutions across tools and teams, not just execute within a single platform
• Strong technical communication skills — able to translate between marketers who think in campaigns, engineers who think in schemas, and product teams who think in user flows
• Demonstrated ability to lead and facilitate cross-functional initiatives without direct authority
• Background in healthcare, digital health, or high-consideration consumer products

Responsibilities

• Own end-to-end marketing engagement platform architecture including journey/canvas design, segmentation strategy, campaign logic, deliverability, and dynamic content
• Design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention journeys
• Establish and enforce governance standards for naming conventions, template management, QA processes, and campaign documentation
• Serve as the internal marketing engagement platform SME — troubleshoot issues, evaluate new platform features, and continuously drive optimization
• Partner with CDP, CRM, product, and data engineering teams to define audience sync requirements, data mapping, behavioral event instrumentation, and pipeline specifications that power lifecycle campaigns
• Serve as the MarTech voice in data model and pipeline discussions, translating campaign and automation requirements into clear data specifications and advocating for the fields, events, and freshness standards marketing needs
• Lead cross-team coordination across member acquisition, enrollment, and journey teams to align campaign timing, cadence, and channel mix around a unified communication strategy
• Identify gaps and conflicts across journey stages and implement orchestration rules — suppression logic, frequency caps, and priority sequencing — to ensure every touchpoint fits within a cohesive, member-centric framework
• Identify and implement AI-driven opportunities (including Claude and API-based automation) to scale MarTech operations, content personalization, and campaign optimization
• Build and manage API integrations that connect marketing platforms, internal tools, and third-party services
• Continuously evaluate emerging MarTech capabilities and recommend adoption where ROI is clear
• Develop and maintain Python-based scripts and automated jobs (e.g., scheduled ETL processes, audience list generation, campaign triggering) that run on AWS infrastructure (Lambda, Step Functions, S3, EventBridge) to streamline and scale marketing operations
• Design, deploy, and monitor automated marketing workflows in AWS — including cron-based scheduling, event-driven triggers, and error alerting — to ensure campaigns and data syncs execute reliably without manual intervention

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed