Senior Marketing Associate - Social, U.S. Card Performance Marketing (Hybrid)

Capital One • Richmond, VA

44d • $86,000 - $107,900 • Hybrid

About The Position

Capital One is seeking a Senior Marketing Associate to join the social team on U.S. Card Performance Marketing for our Meta presence. This position will contribute to the fast growing Meta channel's acquisition strategy through scoping tests to support the channel learning agenda, working with platform partners to implement campaigns and keeping the channel well managed through diligent attention to detail. The Senior Associate will have experience in performance marketing either at an agency or in house, be a self starter, and able to work in a fast paced environment.

Requirements

• Bachelor's Degree or Military Experience
• At least 2 years of experience in paid social marketing working with Meta platforms Facebook & Instagram
• At least 1 year of experience trafficking Meta campaigns
• At least 2 years of experience with Microsoft Excel and Google Sheets
• At least 1 year of experience with Google Suite applications

Nice To Haves

• At least 3 years of experience in paid social marketing with knowledge of Meta (Facebook & Instagram) in the performance marketing space
• At least 2 years of ad operations experience at a digital marketing agency with a strong background in Meta campaign trafficking and management
• Familiarity producing and optimizing both static and video creative for Meta
• Experience in other social media or digital marketing channels such as: YouTube, TikTok, Display, etc.
• At least 2 years of experience in project management or 2 years of experience at a digital marketing agency

Responsibilities

• Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process and flagging areas for potential process improvements
• Scope future tests with Meta team and channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc.
• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end
• Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes
• "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools
• Create creative briefs to support upcoming tests and maintain channel creative library
• Solid understanding of performance marketing, conversions, and online customer acquisition
• Ability to work with high-performing teammates, as well as partners across the enterprise
• Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics
• Strong ability to create presentations and clearly communicate through powerpoint/Google slides

Benefits

• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Number of Employees: 5,001-10,000 employees