Senior Associate - Card Partnerships Marketing (Hybrid)

Capital One • McLean, VA

3d • Hybrid

About The Position

Senior Associate - Card Partnerships Marketing (Hybrid) Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, collaborative Senior Marketing Associate to join our Card Partnerships Marketing Team. You will work across Partner Cobrand and Private Label credit card programs as a day-to-day marketing contact, driving initiatives that ladder up to an annual marketing plan and set of business goals. The Card Partnerships Marketing team represents the “voice of the customer” across a broader, cross-functional partnership team and evangelizes customer-centric, industry best practices in developing, managing and continually optimizing marketing programs. In this role, specifically, you will be responsible for managing the development and execution of marketing and creative strategies for the Card Partnerships business across multiple channels and customer segments. This role is external partner-facing.

Requirements

• Bachelor’s Degree or Military Experience
• At least 3 years of marketing or project management experience
• At least 2 years of multi-channel digital marketing experience
• At least 2 years experience planning, executing and analyzing marketing programs
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Nice To Haves

• At least 2 years in the financial services industry.
• At least 2 years in the retail industry.
• At least 1 year of experience working in an agile environment

Responsibilities

• Leads the creative strategy, development and execution for marketing initiatives across multiple marketing channels, focusing on an omni-channel approach (including digital, email, print, within stores, and/or other innovative marketing channels). Includes developing creative briefs based on project intent, providing and managing stakeholder feedback throughout development and ensuring all required updates are made in a timely manner.
• Leverages customer insights, campaign performance results and partner needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
• Oversees project management of deliverables, including campaigns, budget, timelines and results. Includes conducting marketing quality assurance prior to campaign launch. Identifies any potential issues and opportunities and appropriately escalates. Develops detailed documentation for team reference.
• Supports leadership in the development of an Annual Marketing Plan, including ideation, research, channel plans and a communication and go-to-market strategy. Supports prioritization process which includes organizing and clarifying project intent and requesting team resources.
• Takes a holistic and customer-centric view on end-to-end customer experience across the lifecycle, including consistent branding and communication.
• Champions the partner brand and Capital One brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
• Builds and develops strong relationships with cross-functional team members and stakeholders focused on reaching shared marketing objectives and goals. This includes both Capital One internal team and partner teams including business, marketing, creative, research, legal, operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees