U.S. Senior Marketing Manager

Becton Dickinson Medical DevicesSparks, NV
1d

About The Position

This position will be responsible for the US Region Marketing of our clinical and industrial Media portfolio. We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. Candidate must reside in Eastern or Central time zone. Are you ready to take your marketing career to the next level? Becton, Dickinson and Company (BD) is seeking an individual with a strong track record of ambition and dedication to join our team as the US Senior Manager within our microbiology business. This is a unique opportunity to contribute to the growth of a world-class company that is dedicated to improving healthcare outcomes. As the Senior Manager, you will be responsible for leading the US microbiology business offerings that are used by both clinical and pharmaceutical customers. The ideal candidate has experience in both developing strategic plans and executing tactical programs that deliver on those goals.

Requirements

  • Bachelor's degree required; Master's degree preferred.
  • Minimum of 5 years of relevant Life Science marketing and/or sales work experience.
  • Possess a strong understanding of marketing principles and strategy
  • Demonstrated experience in collaborating and supporting sales professionals
  • Strong budgeting and forecasting skills
  • Must possess strong market and product insight, and business acumen to translate complex concepts into customer-focused strategies
  • Must reside in eastern or central time zone

Nice To Haves

  • Master’s Degree
  • Medical device experience
  • Knowledge of diagnostic and lab customers

Responsibilities

  • Define, build, and activate Go-to-Market strategies to expand market penetration and category share.
  • Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business.
  • Monitor performance metrics and adjust strategies accordingly.
  • Develop and implement comprehensive marketing communications plans aligned to business objectives.
  • Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
  • Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
  • Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.
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