Channel Marketing Manager, U.S. Medical Distribution

Cardinal Health

21h•Remote

About The Position

This position is remote and can be based anywhere within the United States. Candidates must be able to work within EST or CST business hours. The Channel Marketing Manager, U.S. Medical Distribution assists in developing and implementing channel marketing plans for the U.S. Distribution business portfolio, focusing on the Acute Care channels. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability. Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.

Requirements

Bachelor's degree from an accredited university preferred
4-8 years of experience in Medical Device, Distribution, Supply Chain and/or Healthcare Marketing preferred
Self-motivated, driven individual to meet objectives
Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
Ability to influence cross-functional teams without formal authority
Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
Excellent written and verbal communication skills and comfort presenting to internal and external audiences
Must be able to travel up to 25% of the time, including some nights and weekends.

Responsibilities

Leverage data to understand channel performance and program effectiveness and support decision-making.
Support in monitoring product performance metrics
Prepare reports and presentations on product performance and market insights for stakeholders.
Assist in the execution of channel marketing strategies
Create value propositions that resonate with target customer segments
Sales enablement support to accelerate industry growth
Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
Develop and drive promotional activity to sales and channels to meet objectives
Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
Partner with content team and customer solutions teams to develop customer case studies and white papers.
Develop product and distribution customer proposals designed to increase penetration within the market.
Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
Ensure that marketing strategies are effectively executed at the channel level
Partner with the senior marketing manager communicating cross-functionally for strategy refinement
Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Gather insights on market conditions and customer needs.
Communicate cross-functionally for strategy refinement
Share customer feedback and insights with channel partners enables improvement of customer experience across USMPD

Benefits

Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs