Channel Marketing Manager

Bandwidth • Raleigh, NC

11d

About The Position

The Channel Marketing Manager will work alongside the Sr. Manager, Field Marketing & ABM to develop and execute a best-in-class global channel marketing strategy designed to maximize enterprise pipeline via partner driven avenues. This marketer will work alongside Bandwidth’s field marketing team, channel sellers, and our partners to design and execute a playbook that identifies new partners and maximizes co-marketing opportunities.

Requirements

• Education: Four-year degree in marketing, communications, business or related field
• Experience: 2-5 years in a partnerships, account based marketing or marketing management role, preferably in B2B or the tech industry.
• Experience: Proven experience in coordinating marketing tactics and working across multiple departments (e.g., sales, operations, and product marketing) and managing internal and external company relationships as part of a revenue-growth strategy.
• Knowledge: Experience with Salesforce, Google Suite, content management systems, intent tools, or similar systems and tools is a plus
• Skills: Outstanding communication and interpersonal skills
• Process focused with strong project management and organizational skills
• Strong written and oral communication skills
• Networking aptitude
• Strong attention to detail
• Willingness to travel, alone or with a team
• Ability to think analytically and interpret results to improve outcomes
• Willingness to suggest ideas to leadership and take calculated risks supported by a mission to innovate
• Metrics driven mindset with top of Sales funnel milestone awareness
• Professional, authentic and naturally conversational approach and persona
• Go-getter mentality. Team player with strong competitive spirit

Nice To Haves

• Knowledge: Understanding of the channel sales process and ecosystem.

Responsibilities

• Assist the Sr. Manager, Field Marketing & ABM to develop and execute a marketing plan that will maximize through-partner revenue from existing partners, capitalize on co-marketing opportunities, and identify/progress strategic opportunities through the pipeline.
• Collaborate with Channel Sales Directors to support partner training opportunities through the creation of content, gifting, and enablement strategies.
• With guidance from the Sr. Manager, Field Marketing & ABM, oversee the development process of content for partner marketing materials, to include: asset curation, copy editing and copywriting, content gathering, and creative coordination through the internal agency.
• Ensure our content management system and partner relationship management tools are updated regularly and communicated to key stakeholders.
• Work with stakeholders to organize the partner events calendar.
• Support travel and hospitality needs for the team to meet and train current partners, building opportunities to develop and nurture channel pipeline.
• Work with the Marketing Operations and Analytics teams, and with their guidance, follow marketing attribution and reporting best practices/Create, report out on, and optimize funnel and KPI reporting relative to strategic sales and channel partner opportunities.
• Work with the events and webinar team to ensure partners are engaged in Bandwidth hosted programming in an effort to generate leads and expand the Bandwidth partnership brand. Provide needed support to include: planning, project management, and pre- and post-event Outreach support.
• Be a good steward of the partner marketing budget, prioritizing high-value ROI, measurability, and marketing best practices.
• Assist in the creation of a certification program for partners that provides training and deep insight into the Bandwidth product offering and sales motion.

Benefits

• 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
• All new hires receive four weeks of PTO.
• PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
• Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
• “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
• 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees