U.S. Head of Marketing

RELX•New York, NY

12d•Hybrid

About The Position

For more than 20 years, Brightmine ™, formerly XpertHR , has provided innovative, yet practical HR Compliance and R eward solutions. Part of RELX , a global leader in information and analytics services , we help our customers navigate the complicated and constantly changing world of work with confidence , enabling them with d ata and c ontent . With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more. This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday. W e have a n exciting new opportunity for a high performing senior leader to join our diverse and talented marketing community at Brightmine ™, and to play a pivotal role in supporting the business to achieve its commercial ambitions. Th e U.S. Head of Marketing role is responsible for running the U.S. Marketing function and elevating our G o - To - M arket (GTM) strategy in the U nited States . You are a key member and contributor to both the U.S. Leadership team and the Global Marketing Leadership team . We are looking for a n exceptional senior marketing professional with e xpertise across the customer life cycle, as well as in people management, with the ability to inspire and motivate your team through demonstrating the right behaviors , whil e being a passionate advocate for customer-centric and data driven commercial marketing. You love digital and have a proven track record of adopting new methodologies and Tech to get Sales in front of relevant prospects. You know how to build a presence/brand , both online and offline . You thrive on the combination of tactical execution and strategy.

Requirements

Extensive B2B marketing experience, preferably in the Partnership space
Demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution
Strong commercial acumen and with a track record of delivering commercial success
Proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
Outstanding communicator and collaborator, with proven experience to influence and inspire at all levels
Excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members
Proven ability to be an adaptive strategic leader
Comprehensive digital skillset underpinned by data literacy
Experience in highly data driven Commercial outreach in close cooperation with Sales
Practical experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua
Excellent written skills with the ability to present at a senior leadership level
Creative flair and a curious mindset
Proven budget management experience
Track record of managing external marketing agencies
Solid business, analytical and critical thinking skills. A con stant curiosity about new MarTech , commercial data solutions and innovative commercial methodologies .

Nice To Haves

Experience with ABM, experimentation and CDPs is strongly preferred.
Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of specific channels and prospect journeys, is a very big plus.

Responsibilities

Responsible for co- creating, defining, owning and leading the regional G TM strategy for Brightmine ™ in the U.S. aligning with the Global strategy
Run the day to day of the U.S. Marketing function (Demand G en) and own the U.S. marketing budget, accountable for forecasting, phasing, spend and ROI
Be a key member and contributor to both the Global Marketing leadership team and the U.S. leadership team, working closely to develop and align the commercial strategy to support both Global and U.S. business priorities
Act a t t he intersection of regional Strategy, Marketing Development, Marketing and Sales
Optimi z e execution across the entire customer life cycle and ensure delivery of activities to meet and exceed expectations
Build trusted partnerships with colleagues and work collaboratively across our g lobal marketing teams including Brand, Content, UX, Growth Hacking, Communications & PR, Market planning , Customer Insight and Analysis teams
Advocate for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence
Drive excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviors to drive high performance
Ensure all marketing activities are monitored and measured for their effectiveness. Use data and insights to drive performance and ROI
Identify opportunities to continually innovate, refine and improve existing processes to unlock capabilities and elevate the marketing , and wider commercial, operating model
Co-own the U.S. pipeline number with Sales and d eliver a Marketing contribution to revenue of 80% +
Serve as a senior leader in our NYC office, working on a hybrid schedule

Benefits

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

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