Head of Marketing

Lean Marketing•San Francisco, CA

About The Position

HEAD OF MARKETING Lean Marketing — Home of The 1-Page Marketing Plan We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world-class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category-defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life. What you’ll love: You get the wheel — full ownership of the engine. A global brand with massive pull and momentum. A stacked team: videographer, copywriter, VA, Webflow dev. A world-class coaching bench for ideation + strategic firepower. Room to build systems, funnels, and content machines from the inside out. Fast cycles, big wins, and a company that celebrates excellence. Not for you if… You need hand-holding or slow cycles. You prefer ideas without execution. You get overwhelmed by pace, feedback, or standards. You think “good enough” is a thing.

Requirements

HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages.
Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility.
HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot.
Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels.
Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards.
Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality.
Content Leadership: Knows how to steer a creative team to consistent, high-quality output.
Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment.
Technical Fluency: Zapier/Make, tracking setups, workflow logic.

Responsibilities

Set and adjust the weekly marketing strategy using HubSpot dashboards to hit revenue targets and lift lead-to-client conversion from 0.5% → 1.5%.
Lead the marketing team (videographer, copywriter, VA) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan.
Ship 3–5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand.
Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration.
Build and optimise the self-liquidating funnel weekly using HubSpot pages, paid ads, and GA4 to achieve breakeven-to-profitable front-end CAC.
Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30–50%.
Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture → booking conversion.
Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show-up rates, and increase close rates.
Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency.
Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS.
Collaborate with our elite marketing coaching team to sharpen messaging, refine strategy, and accelerate execution.
Maintain our thought-leadership gold standard through weekly YouTube + email content that increases engagement, subscriber growth, and authority signals.