Head of Marketing

Tavus•San Francisco, CA

10d

About The Position

We're seeking a Head of Marketing to lead our go-to-market strategy during a pivotal inflection point. You'll own brand positioning, product marketing, and category creation as we introduce PALs and expand our Conversational Video Interface (CVI) API to developers and enterprises worldwide. The unique challenge: Tavus is both a consumer and enterprise brand. You'll build marketing that resonates across prosumers discovering AI companions, developers integrating our API, and enterprise buyers deploying conversational AI at scale requiring you to craft viral cultural moments alongside rigorous B2B campaigns. This role reports directly to the CEO and will be instrumental in defining how the world understands human computing and Tavus's leadership in this emerging category

Requirements

8+ years of marketing experience, with at least 3+ years in leadership roles at consumer products industry, high-growth B2B SaaS or developer-focused companies
Proven track record building and scaling marketing from early stage ($5M-$50M ARR) through hypergrowth
Deep expertise in product marketing, brand strategy, and technical product marketing for developer-focused products
Experience with both product-led growth (PLG) and enterprise sales motions
Strong storytelling ability—you can distill complex technology into compelling narratives
Data-driven mindset with experience partnering with growth teams on pipeline and revenue metrics
Entrepreneurial builder mentality; comfortable operating in ambiguity and moving fast

Nice To Haves

Experience marketing cutting-edge AI/ML products or foundational models
Background at companies that defined new categories or emerged as category leaders
Technical background or deep comfort working with engineering and research teams
Experience marketing to multiple personas: developers, technical decision-makers, and C-suite buyers
Strong network in AI, developer tools, or SaaS communities

Responsibilities

Category Creation & Brand Strategy Define and own the "human computing" category narrative, positioning Tavus as the definitive leader in AI human interaction
Build a world-class brand that resonates with developers, enterprises, and prosumers
Drive viral awareness moments and cultural conversations. This isn't purely B2B marketing; you'll craft campaigns that capture imagination and drive organic growth
Develop compelling messaging and positioning across multiple audiences: technical developers (API-first), enterprise buyers, and end-users
Lead thought leadership initiatives, executive visibility, and other activities
Product Marketing Own go-to-market strategy for PALs (consumer), CVI APIs (developers), and the Tavus Platform (enterprise)
Translate complex AI research (Phoenix-4, Raven-1, Sparrow-1) into compelling value propositions for technical and non-technical audiences
Create product narratives, sales enablement materials, case studies, and customer proof points
Partner closely with product and engineering to launch new features and capabilities
Collaborate with demand generation team to ensure messaging and positioning drive qualified pipeline
Team Building & Leadership Build and scale the marketing function—recruiting, mentoring, and developing high-performing teams across product marketing, content, and brand
Foster a culture of experimentation, data-driven decision-making, and creative excellence
Collaborate cross-functionally with sales, product, engineering, and research teams
Partner closely with existing demand generation leadership to align on GTM execution