Senior Marketing Associate, Email Marketing & Client Engagement (Full-Time Contract 15 Months)

Mackenzie Financial Corporation•Toronto, ON

3d•Hybrid

About The Position

The Senior Marketing Associate, Email Marketing & Client Engagement will be responsible for designing, executing, and optimizing integrated communications strategies that strengthen Mackenzie’s relationships with advisors, investors, and distribution partners. This role sits at the intersection of marketing strategy, digital client engagement, and communications governance, requiring both executional precision and strategic vision. Reporting to the Director, Client Communication & Engagement, the Senior Marketing Associate will oversee multi-channel initiatives with a focus on email marketing, personalization, and digital enablement tools, ensuring every touchpoint reflects Mackenzie’s brand standards, value proposition, and regulatory obligations. Success in this role will require strong communication skills, collaboration with internal partners, familiarity with the Canadian asset management landscape, and the ability to apply data-driven insights to client engagement strategies.

Requirements

2–4 years of experience in marketing communications, client engagement, or digital/email marketing, ideally within financial services or asset management.
Knowledge of the Canadian investment industry; understanding advisor vs. investor communication needs is preferred.
Proven ability to simplify complex financial concepts into clear, client-friendly messaging that aligns with Mackenzie’s brand and regulatory standards.
Demonstrated strength in collaboration and stakeholder management, working effectively with cross-functional partners to deliver results.
Ability to work with limited supervision, showing initiative, accountability, and problem-solving in a fast-paced environment.

Nice To Haves

Experience with digital tools such as Salesforce Marketing Cloud is an asset.

Responsibilities

Manage the end-to-end execution of email campaigns and digital enablement programs: from content planning and message drafting, through compliance approvals, deployment, and performance reporting.
Develop, manage, and optimize journey-based email campaigns in Salesforce Marketing Cloud, Engage, and Pardot, ensuring communications are personalized, compliant, and scalable.
Apply segmentation strategies (advisor tiering and personalization by segment, dealer groupings, geography, product targeting, etc.) to deliver communications tailored to specific audience needs.
Collaborate across Sales, Client Experience, and Product Marketing to ensure omni-channel alignment across MI.com, Seismic, email, webinars, and events.
Demonstrate strong organization and project management skills, independently balancing multiple priorities while maintaining attention to detail and deadlines.
Act as a gatekeeper for tone, accuracy, and compliance, ensuring that all client-facing messaging meets both Mackenzie’s brand standards and Canadian regulatory requirements (CSA, IIROC, MFDA, CASL).
Develop and maintain communication playbooks and frameworks that drive clarity, consistency, and brand alignment across channels.
Partner with Product Marketing, Client Experience, and Sales to tailor messaging strategies by audience and campaign objective, ensuring communications are clear, engaging, and impactful.
Provide subject matter expertise and guidance to colleagues on email best practices, strengthening alignment and elevating institutional quality delivery for the organization.
Partner with Analytics and Data teams to measure engagement metrics (open rates, click-throughs, conversions) and assess campaign effectiveness.
Apply data-driven decision making, leveraging insights from A/B testing, behavioral data, and advisor feedback to continuously improve strategies.
Stay current on email marketing best practices (CASL compliance, accessibility standards, deliverability optimization, personalization trends) and apply them to enhance the client experience.
Monitor competitor activity and emerging technologies, proactively exploring innovative approaches to improve communications and advisor engagement.