Senior Marketing Analyst

Crusoe•San Francisco, CA

About The Position

Crusoe's mission is to accelerate the abundance of energy and intelligence. We’re crafting the engine that powers a world where people can create ambitiously with AI — without sacrificing scale, speed, or sustainability. Be a part of the AI revolution with sustainable technology at Crusoe. Here, you'll drive meaningful innovation, make a tangible impact, and join a team that’s setting the pace for responsible, transformative cloud infrastructure. About This Role: This role sits within the Marketing team and partners closely with our Data team to drive clear, actionable insights across the full marketing and sales funnel. You’ll own marketing performance reporting end-to-end from maintaining core marketing metrics, to building datasets and dashboards, to surfacing insights that influence strategy and execution. This role plays a critical part in helping the business understand how leads are generated across online and offline channels, how they move through the sales cycle, and what drives conversion, efficiency, and revenue. You’ll also support ad hoc analysis for marketing and leadership stakeholders, help identify data quality or tracking gaps, and work cross-functionally to ensure marketing performance data is trusted and actionable. Success in this role requires strong analytical skills, deep marketing and sales understanding, and the ability to work independently in a fast-moving, highly collaborative environment while proactively bringing insights and recommendations forward.

Requirements

Strong SQL skills and hands-on experience analyzing data in a modern data warehouse (BigQuery or similar).
Experience building dashboards and visualizing insights within BI tools (Sigma or similar).
A solid understanding of marketing performance measurement, including lead generation, funnel conversion, and campaign analysis.
Experience working with both online and offline marketing channels and understanding how they contribute across the sales cycle.
Familiarity with marketing and sales systems such as Salesforce and Marketo, and how data flows between them.
Working knowledge of common marketing attribution models and their strengths, limitations, and use cases.
Proven ability to partner effectively with data teams, product teams, and go-to-market stakeholders.
Strong communication skills and the ability to translate complex data into clear insights and recommendations.
A proactive, self-sufficient mindset with comfort moving quickly in an evolving environment.

Nice To Haves

Direct experience with Salesforce and Marketo reporting, data structures, or integrations.
Exposure to experimentation, campaign testing, or performance optimization frameworks.
Experience helping define data models or metrics in collaboration with data engineering teams.
Experience with DBT and airflow for defining data models and running ETL.

Responsibilities

Build, maintain, and evolve marketing reporting and dashboards that measure performance across channels, campaigns, and stages of the funnel.
Partner with the Data team to leverage curated BigQuery tables, write SQL queries, and ensure marketing data is accurate, reliable, and well-modeled.
Analyze lead flow and conversion performance across online and offline marketing channels, from first touch through revenue.
Develop dashboards in BI tools (Sigma) that allow both high-level performance views and deep drill-downs into specific channels, campaigns, and segments.
Evaluate and apply different attribution models to help marketing and sales understand what’s driving impact and where to invest.
Surface insights, trends, and anomalies in the data, and proactively bring forward recommendations to improve performance and efficiency.
Work closely with Marketing, Sales, and Revenue stakeholders to answer business questions and support planning, experimentation, and optimization.
Help define and standardize key marketing metrics and reporting best practices.

Benefits

Industry competitive pay
Restricted Stock Units in a fast growing, well-funded technology company
Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
Employer contributions to HSA accounts
Paid Parental Leave
Paid life insurance, short-term and long-term disability
Teladoc
401(k) with a 100% match up to 4% of salary
Generous paid time off and holiday schedule
Cell phone reimbursement
Tuition reimbursement
Subscription to the Calm app
MetLife Legal
Company paid commuter benefit; $300 per month