Senior Marketing Analyst

Komodo Health

10d • $105,000 - $130,000 • Hybrid

About The Position

As a Senior Marketing Analyst you will own the strategy and execution of marketing analytics, ensuring we measure what matters and act on data-driven insights. You will develop attribution models, optimize marketing spend, and enhance funnel efficiency, while collaborating with cross-functional teams to improve targeting and engagement. This is an opportunity to shape how Komodo Health leverages data to accelerate growth and refine our go-to-market strategy.

Requirements

• 4+ years of experience in B2B marketing analytics, with a deep understanding of marketing channels, website analytics, and common marketing metrics.
• Highly data-driven with the ability to translate complex data insights into actionable recommendations for marketing and leadership teams.
• Builder mindset: Excels at taking ownership in an environment where processes and systems need to be built and standardized from the ground up.
• Bias for action: Driven to get things moving quickly, prioritize impact, and execute programs with speed and efficiency.
• Hands-on experience with BI tools and a typical martech stack to extract and analyze complex datasets.
• Strong understanding of multi-touch attribution, marketing mix modeling, and campaign ROI measurement.

Nice To Haves

• Experience serving the healthcare and life sciences industry.
• Experience in statistical modeling, including a Bachelor's or Master’s degree in a quantitative field such as Statistics, Mathematics, Economics, or Data Science.

Responsibilities

• Establish a robust marketing performance measurement framework, defining key KPIs and creating real-time dashboards.
• Develop and implement a multi-touch attribution model to accurately assess the effectiveness of various marketing channels.
• Optimize lead-to-revenue funnel performance, identifying and addressing drop-off points in the conversion process.
• Improve forecasting accuracy by providing data-backed insights on pipeline generation and marketing spend efficiency.
• Strengthen marketing data infrastructure and automation by integrating analytics across key platforms.

Benefits

• comprehensive health, dental, and vision insurance
• flexible time off and holidays
• 401(k) with company match
• disability insurance and life insurance
• leaves of absence in accordance with applicable state and local laws and regulations and company policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees