88-50101835 Senior Marketing Analyst

Roche • South San Francisco, CA

2d • $164,136 - $220,100 • Hybrid

About The Position

At Roche, we foster a culture where you can show up as yourself, embraced for your unique qualities. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted, and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop, and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Genentech USA, Inc. has multiple openings for the position of Senior Marketing Analyst at its South San Francisco, California location. Duties: Within a global biotechnology company, advise key stakeholders and contribute to the strategic planning efforts in Commercial, Medical, and Government Affairs (CMG). Compile data to analyze patients, other customers, and market dynamics to formulate strategic recommendations that drive products’ patient impact. Evaluate data from various commercial, access, and medical sources and provide recommendations that support pharmaceutical product development decisions. Perform qualitative and quantitative market research collection and analysis to formulate strategic action items for cross-functional stakeholders while collaborating with them to identify broader business objectives and goals. Analyze data on the company’s promotional efforts against indices that measure effectiveness on patient impact. Maintain data-driven knowledge of internal and external pharmaceutical landscape and apply analytical and statistical methods to leverage various data sources and technical tools that address business needs. Use marketing analytics, segmentation studies, demand modeling, and performance dashboards to optimize campaigns across channels and adjust strategies based on market response/customer insights. Evaluate current industry landscape and strategies, plans, and tactics to identify requirements in the areas of research, competitive intelligence, forecasting, and data analysis that support business forecasting initiatives. Apply analog and digital media to gather, visualize, and report relevant consumer index data to stakeholders to define actionable project plans and to develop and refine brand positioning, core messaging, and creative assets. Track and communicate marketing impacts on dynamic marketplaces that involve varying competitive intensity and commercial, access, and regulatory pathways. Based on data, monitor and assess the effectiveness of promotional efforts, projects, and practices, and identify opportunities to optimize return on project investments.

Requirements

• Master’s degree in Business Administration, Public Health, or related field and three (3) years of experience performing marketing analysis for the biotechnology, pharmaceutical, medical technology or life sciences industry.
• Experience with the commercial pharmaceutical product development lifecycle (clinical development to commercial launch, including clinical development strategy, regulatory milestones, brand planning, and promotional/go-to-market strategy development and implementation).
• Experience with the US healthcare system and customer dynamics, including commercialization of therapeutics, stakeholder management (patients, providers, insurance companies, and advocacy groups).
• Experience with product brand and portfolio strategy development using marketing analytics, segmentation studies, demand modeling, performance dashboards, and primary research.
• Experience managing and collaborating with internal and external stakeholders, including cross-functional teams and external vendors/agencies.

Responsibilities

• Advise key stakeholders and contribute to the strategic planning efforts in Commercial, Medical, and Government Affairs (CMG).
• Compile data to analyze patients, other customers, and market dynamics to formulate strategic recommendations that drive products’ patient impact.
• Evaluate data from various commercial, access and medical sources and provide recommendations that support pharmaceutical product development decisions.
• Perform qualitative and quantitative market research collection and analysis to formulate strategic action items for cross-functional stakeholders while collaborating with them to identify broader business objectives and goals.
• Analyze data on the company’s promotional efforts against indices that measure effectiveness on patient impact.
• Maintain data-driven knowledge of internal and external pharmaceutical landscape and apply analytical and statistical methods to leverage various data sources and technical tools that address business needs.
• Use marketing analytics, segmentation studies, demand modeling, and performance dashboards to optimize campaigns across channels and adjust strategies based on market response/customer insights.
• Evaluate current industry landscape and strategies, plans and tactics to identify requirements in the areas of research, competitive intelligence, forecasting, and data analysis that support business forecasting initiatives.
• Apply analog and digital media to gather, visualize, and report relevant consumer index data to stakeholders to define actionable project plans and to develop and refine brand positioning, core messaging, and creative assets.
• Track and communicate marketing impacts on dynamic marketplaces that involve varying competitive intensity and commercial, access and regulatory pathways.
• Based on data, monitor and assess the effectiveness of promotional efforts, projects, and practices, and identify opportunities to optimize return on project investments.

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• This position also qualifies for the benefits detailed at the link provided below.
• This position also offers an attractive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior