Senior Marketer, Demand Automation

HubSpot

9d • $94,800 - $142,200 • Remote

About The Position

We're looking for a senior marketer to own our Global English Pre-QL automation program that converts intent into meetings and deals for HubSpot's Small Business Growth Specialists and pushes the boundaries of what AI-powered demand generation can do. This role sits at the center of HubSpot's small business new business automation motion. You'll work directly on a set of programs that already account for a significant share of discovery meetings every month through signal-triggered outreach and multi-channel automation on behalf of sales. The programs are built and performing. Your job is to make them work harder: running continuous experimentation, launching net-new plays, and proactively identifying what measurably improves meetings and deals.

Requirements

• Has deep automation knowledge and knows how to use tools like HubSpot to their full potential
• Is technical enough to get into the weeds: segmentation logic, signal triggers, building your own automation
• Has hands-on experience with sales automation — particularly sequences — and understands how to build programs that reps actually trust and use
• Brings big ideas and an experimental mindset — willing to test, fail fast, and iterate
• Is highly data-driven, with the ability to translate performance data into a clear optimization agenda
• Thrives in a focused scope with room to move fast and make an impact
• Strong experience in marketing automation with measurable pipeline results
• Experience designing and running growth-focused experiments
• Comfort working with sales teams and translating rep feedback into automation strategy
• Familiarity with AI-powered prospecting and personalization tools (Clay or similar)
• Understanding of B2B SaaS sales processes and short-cycle demand generation

Nice To Haves

• Experience owning large-scale outbound automation programs
• Background working closely with SDR or inside sales teams

Responsibilities

• Be responsible for end-to-end performance of an intent-based automation program — running a continuous experimentation agenda on messaging, timing, personalization, and signal triggers to drive meeting conversion and deal influence across hundreds of Growth Specialists globally
• Build and launch net-new automation programs, including signal-triggered sequences, multithreading experiments, and programmatic outbound plays
• Partner with sales teams to design and refine rep-facing sequences, assisting on rollout end-to-end from scoping through performance evaluation
• Own program reporting that surfaces insights, recommendations, flags risks, and identifies optimization opportunities proactively

Benefits

• cash compensation includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles
• eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• may also be eligible for overtime pay
• benefits and perks HubSpot offers to help employees grow better

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed