Senior Market Research Analyst - Product

Risepoint

4d

About The Position

The Senior Market Research Analyst is an experienced market research professional who leads complex research projects and delivers data-driven insights that support product strategy, portfolio development, and business growth. Reporting to the Senior Director of Market Research, this role combines strong research capabilities with business intelligence skills to transform market, labor, enrollment, and competitive data into actionable recommendations.

Requirements

• Bachelor's degree in Business, Market Research, Analytics, Economics, Statistics, or a related field.
• 5+ years of experience in market research, market intelligence, business analytics, or a related field.
• Experience developing dashboards in Power BI or Tableau.
• Experience working with large datasets and translating findings into business insights.
• Strong written, verbal, presentation, and project management skills.
• Ability to manage multiple priorities and collaborate effectively across strategic and technical teams.

Nice To Haves

• Experience with Lightcast, IPEDS, Qualtrics, or similar research platforms.
• Working knowledge of SQL.
• Familiarity with Databricks or cloud analytics environments.
• Experience in higher education, non-traditional skills based learning, workforce development, consulting, or EdTech.
• Experience using AI tools to enhance research and analysis.

Responsibilities

• Lead market research projects from planning through delivery, including competitive, consumer, labor market, and higher education research.
• Analyze labor market, enrollment, demographic, employer demand, and competitive intelligence data to identify market opportunities and emerging trends.
• Synthesize quantitative and qualitative findings into actionable recommendations for business leaders.
• Develop and maintain dashboards using Power BI or Tableau.
• Work with large datasets from internal systems and external sources including Lightcast, IPEDS, Qualtrics, and other market intelligence platforms.
• Translate complex analyses into clear visualizations, presentations, and business recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior