Senior Market Development Manager
About The Position
Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there's no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that's the kind of work we want to be part of. At Lonza, we help make a meaningful difference in people's lives by enabling the therapies of tomorrow. Our Cell Discovery product portfolio empowers researchers worldwide to build advanced in-vitro models for early discovery and preclinical testing. We're seeking a senior marketing leader to position and grow our cell biology solutions in key global markets. In this role, you'll lead market strategy, champion digital transformation, and collaborate across Sales, R&D, and Marketing to deliver innovative solutions that drive impact for our customers - and for patients everywhere. This hybrid position is based in Durham, NC, and requires onsite presence two days per week.
Requirements
- Master's degree in biology, Chemistry, Biochemistry, or related field (PhD preferred) with experience in cell biology, DMPK/ADMET, or cell culture.
- Minimum 5 years' experience in marketing, sales, technical support, or related roles within the life science industry.
- Proven expertise in building go-to-market strategies, including customer segmentation, value proposition development, and pricing strategies.
- Experience in digital marketing, including SEO, SEA, and marketing automation tools.
- Strong analytical skills to propose fact-based solutions to complex business challenges.
- Ability to translate market insights into R&D initiatives for innovation or application development.
- Proven success creating high-value marketing content for multiple channels.
- Strong collaboration and communication skills, with the ability to work effectively in a global matrix organization.
Responsibilities
- Develop and execute targeted go-to-market strategies to achieve financial goals across key markets and product portfolios.
- Analyze market trends, customer insights, and business drivers to enhance competitive positioning and drive growth.
- Design and implement data-driven digital marketing campaigns that support portfolio and brand growth.
- Create impactful marketing content in collaboration with R&D and Marketing Communications teams.
- Partner with cross-functional teams to advance digital transformation initiatives and deliver effective digital solutions.
- Guide innovation strategies by working closely with R&D to identify product enhancements, new applications, and future product concepts.
- Support global sales teams through product training, customer engagement, and participation in strategic meetings.
- Represent the brand at industry events, trade shows, and conferences to strengthen market presence.
Benefits
- Full-time employees are eligible to receive a performance-related bonus, as well as a comprehensive benefits package including medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Industry
Professional, Scientific, and Technical Services
Number of Employees
5,001-10,000 employees
