Senior Global Market Development Manager
About The Position
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that positively impacts customers at a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer! Our Single Use Flexibles Solutions Business Unit is part of our Single-Use Division. Our innovative single-use technologies enable customers to accelerate their biological manufacturing processes to build flexibility and operate more dynamically within their upstream and downstream workflows. In this forward-thinking Global Market Development position, you will support the development and deployment of marketing strategies for a diverse range of single-use consumables. We are in search of a candidate who can successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, build and lead tactical execution to achieve marketing and revenue targets. This individual should have a strong background in B2B marketing, with demonstrated ability to optimize marketing efforts by channel and funnel stage. This position involves collaborating with various teams, such as regional and business partners, to shape worldwide go-to-market strategies and comprehensive multi-channel marketing plans to achieve significant critical metrics.
Requirements
- Bachelor’s degree Required
- 5+ years of marketing experience Required
- Ability to work effectively in a matrixed organization
- Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
- Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
- Experience developing messaging for sales and customer-facing materials
- Outstanding communication skills as well as analytical, project management and planning skills necessary
- Strong business sense and customer focus
Nice To Haves
- Life Sciences, Marketing or related field preferred
- Biopharma / Biotech segment is preferred
Responsibilities
- Develop strategic annual marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
- Regularly report performance to key leaders and build improvement plans as needed.
- Drive demand generation programs and evaluate the performance and optimization plans.
- Ensure focus on customers and addressing their pain points.
- Craft marketing content across customer journey optimized for various channels, including web, video, social media, paid search and display advertising.
- Create channel promotional plans.
- Develop selling tools and customer-facing materials.
- Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
- Coordinate with global functions to ensure consistency with brand profiles and company standards.
- Partner with regional marketing development managers to build and implement marketing programs within their regions.
Benefits
- competitive remuneration
- annual incentive plan bonus scheme
- healthcare
- company pension
- a range of employee benefits
- choice of national medical and dental plans, and a national vision plan, including health incentive programs
- employee assistance and family support programs, including commuter benefits and tuition reimbursement
- at least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
