Senior Market Development Liaison (2667)

US Heart & VascularArlington, TX
Hybrid

About The Position

US Heart and Vascular is in need of a Senior Market Development Liaison to join our team in Houston, TX. This role involves establishing and maintaining strong relationships with referring physicians and medical practices, acting as a trusted advisor, and promoting the organization's services to drive patient referrals. The position requires identifying and developing strategic opportunities, streamlining the referral process, and providing continuous relationship management with current referral sources. Responsibilities also include developing and implementing physician outreach strategies, responding to inquiries, participating in the referral process, and facilitating communication between the organization and referring physicians. The role involves tracking and analyzing referral data, reporting on performance metrics, and contributing to physician relations strategies. There may also be involvement in training new liaisons, assisting with operations, projects, social media campaigns, and providing input for the evaluation and management of support roles.

Requirements

  • Minimum 5 years' experience with Physician relations, healthcare marketing, or business development.
  • Managing referral development and outreach strategies
  • Minimum 5 years' experience Working in or with hospitals, medical groups, or health systems.
  • Bachelor’s degree in business, Marketing, Healthcare Administration, Communications, or related field
  • Excellent verbal and written communication skills.
  • Strong relationship-building and interpersonal abilities.
  • Comfortable with strategic planning and execution.
  • Knowledge of healthcare operations, service lines, and provider dynamics.
  • Willingness to travel within the assigned region.
  • High level of professionalism, diplomacy, and discretion.

Responsibilities

  • Establish and maintain strong relationships with referring physicians and medical practices.
  • Act as a trusted advisor and resource for physicians, answering questions about the facility, services, and capabilities.
  • Conduct regular visits to physician offices to build rapport and address concerns.
  • Promote the organization's services and capabilities to drive patient referrals.
  • Identify and develop strategic opportunities to increase referrals.
  • Work with physicians to streamline the referral process.
  • Provide continuous relationship management with current referral sources.
  • Develop and implement physician outreach strategies, including events, presentations, and written materials.
  • Respond to physician inquiries promptly and professionally.
  • Participate in the referral process as necessary.
  • Facilitate communication between the organization and referring physicians.
  • Track and analyze referral data to identify trends and areas for improvement.
  • Report on referral performance and other key metrics to management.
  • Contribute to the development and implementation of physician relations strategies.
  • May be involved in training and onboarding new physician liaisons.
  • May assist with the management of operations, projects, or social media campaigns.
  • May provide input and assistance with the evaluation and management of support roles.
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