Senior Market Business Insights Analyst

Novonesis•Madison, WI

23h•$100,000 - $140,000•Hybrid

About The Position

Interested in a career that matters? Are you passionate about turning complex market and commercial data into business growth opportunities? Join the North America Regional Marketing / Commercial Excellence team, where you'll help transform market trends, customer insights, sales performance, and commercial intelligence into strategic actions that drive growth across the business. This role serves as a strategic partner to Marketing, Sales, Account Management, and Leadership, helping the organization make smarter, faster, and more informed decisions. As part of a highly collaborative team, you'll work across functions and with global partners to identify opportunities, strengthen commercial effectiveness, and support revenue growth. If you enjoy connecting data to business decisions and influencing strategy through insight, this may be the opportunity for you. As a Senior Business & Market Insights Analyst, you will transform complex market, customer, retail, and sales data into actionable insights that help accelerate growth across Novonesis' Human Health Biosolutions business in North America. You'll work in one of the most exciting and rapidly evolving areas of health and wellness, supporting science-backed solutions that help improve digestive health, immunity, infant health, women's health, and overall well-being. Our portfolio includes probiotics, postbiotics, enzymes, HMOs, and other innovative nutrition ingredients used by leading dietary supplement, wellness, and consumer health brands around the world. In this role, you'll partner closely with Sales, Marketing, Scientific Affairs, Product Development, and Leadership teams to understand customer needs, uncover growth opportunities, and shape commercial strategy. You'll gain exposure to a diverse customer base ranging from innovative direct-to-consumer startups and contract manufacturers to some of the world's largest consumer health and nutrition companies. This role combines market intelligence, commercial analytics, and strategic decision support to help bring innovative, science-driven health solutions to market and drive business growth.

Requirements

Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, Market Research, or a related field.
5+ years of experience in business analytics, market intelligence, category management, commercial insights, sales analytics, or a related analytical role.
Experience within dietary supplements, nutrition, consumer packaged goods (CPG), wellness, consumer health, health ingredients, or a similar industry.
Strong experience using syndicated market and retail intelligence platforms such as NielsenIQ, SPINS, Stackline, Circana/IRI, Euromonitor, NBJ, or comparable tools.
Hands-on experience with Salesforce reporting, dashboards, CRM analytics, and commercial performance analysis.
Advanced Excel skills and proficiency with Power BI, Tableau, or similar visualization platforms.
English fluency with strong written, verbal, presentation, and stakeholder communication skills.
Strategic thinking and commercial acumen.
Strong analytical and problem-solving capabilities.
Ability to translate complex data into actionable business recommendations.
Collaboration and stakeholder management skills.
Executive-level communication and storytelling capabilities.

Nice To Haves

Experience supporting B2B commercial organizations or ingredient-based businesses.
Experience analyzing Amazon, e-commerce, retail, and omnichannel performance.
Familiarity with probiotics, functional nutrition, dietary supplements, branded ingredients, or related markets.
Experience developing executive dashboards and commercial analytics frameworks.
Knowledge of forecasting methodologies, pricing analysis, market segmentation, and account planning.
Curiosity about emerging consumer, channel, and category trends that influence business growth.
A proactive mindset that seeks opportunities, uncovers insights, and challenges assumptions constructively.

Responsibilities

Analyze market trends, category performance, competitive activity, and emerging opportunities across the North American dietary supplement and wellness landscape.
Leverage syndicated data sources such as NielsenIQ, SPINS, Stackline, Euromonitor, NBJ, and similar platforms to identify growth opportunities and changing customer needs.
Partner with Sales and Account Management teams to identify whitespace opportunities, revenue drivers, and account-level growth potential.
Evaluate pipeline health, opportunity conversion, customer engagement, and commercial effectiveness using Salesforce and business intelligence tools.
Design and maintain KPI dashboards, reporting frameworks, and performance insights that support commercial decision-making.
Translate complex business questions into structured analyses and clear, data-driven recommendations for leadership.
Support strategic planning, pricing discussions, portfolio decisions, forecasting activities, and resource allocation efforts.
Act as a trusted advisor by proactively identifying trends, risks, and opportunities that influence commercial performance.