Senior Manager, Web Operations

Docusign • San Francisco, CA

17h • Hybrid

About The Position

We're looking for a hands-on Senior Manager, Web Production & Operations to own the day-to-day production, execution, and continuous improvement of Docusign's global web presence. Docusign.com is where prospects meet our product for the first time, and this role owns that experience - partnering with demand generation, product marketing, and design to build the pages and experiences that move buyers through the funnel. This role will drive continuous optimization, ensure timely initiative execution, be an expert in website best practices, and effectively communicate with stakeholders within a fast-paced organization. The ideal candidate brings a production-first mindset, a sharp eye for quality, and fluency with AI tools that help the team move faster and personalize at scale. Comfortable working on multiple projects at once, communicating with global stakeholders and vendors, and holding an advanced understanding of web fundamentals, this person will be hands-on producing some of our most complex web pages, experiments, and personalization on our most visible pages - while also leading a team of web developers/producers and championing best practices as new capabilities roll out. This position is a people manager role reporting to the VP, Marketing.

Requirements

• Basic BA/BS degree or equivalent work experience
• 5+ years of website experience
• Experience with formal project management methodologies — Scrum, Kanban, and Agile
• Experience with project management tools such as Jira and Confluence
• Experience with Content Management Systems (CMS), with previous experience in Contentful
• Experience leading a team
• Experience with a modern CMS (Contentful, WordPress, Drupal, or equivalent)
• Experience with HTML/CSS and diagnosing layout issues
• Experience with AI tools — generative content, personalization platforms, or workflow automation

Nice To Haves

• Experience in B2B, SaaS, or Enterprise-level technology companies
• Strong presentation and stakeholder management skills
• Experience with Contentful
• Experience with Content Modeling for CMS modules
• Experience with Optimizely
• Experience with Jira and ticketing systems
• Highly adaptable and comfortable in a fast-paced, results-driven environment
• Excellent written and verbal communication skills in English and strong interpersonal skills
• Detail-oriented approach to content management with an ability to keep an eye on the big picture
• Solid SEO fundamentals and a clear understanding of how organic search connects to demand generation and revenue
• Knowledge of collaboration tools and systems (Google Suite, Atlassian Suite/Jira, Slack, and Zoom)
• Familiarity with website content localization and CAT tools (like Smartling)
• Strong project management skills — managing timelines, maintaining standard SLAs, and engaging stakeholders at the right touch points to deliver on time
• Ability to see patterns and connect the dots
• Willingness to take on stretch assignments and complete them to the standard expected

Responsibilities

• Perform hands-on content entry and web production across Docusign's 17+ regions
• Own end-to-end web production across Docusign.com — building, publishing, and QA-ing pages in our CMS with accuracy and speed
• Orchestrate web experiences that reinforce our differentiation, create value, and scale globally to grow our non-self-serve customer base
• Partner with demand generation, product marketing, and design to launch campaign landing pages, event hubs, and content experiences that convert
• Manage CMS migration, website redesign, and digital experience translation/localization operations
• Use AI tools — generative content assistants, personalization engines, and intelligent A/B testing platforms — to accelerate production and deliver tailored experiences at scale
• Work with multiple stakeholders and agencies globally on high-impact projects
• Participate routinely in strategy development in the assigned function
• Own the execution of the global web marketing strategy and roadmap, ensuring alignment with senior leadership and driving key initiatives to completion
• Review and update web content daily
• Prioritize and execute multiple competing projects, ensuring consistency with brand strategy and business objectives
• Assist in triaging all new tasks for the website operations backlog, working with stakeholders to gather missing information and requirements when needed
• Manage the web production backlog: triage incoming requests, set clear timelines, and keep stakeholders informed and unblocked
• Scope and deploy projects together with the Product and Program Owner, and produce documentation to deliver fully defined tasks to the development team
• Understand localization best practices and translation workflow tooling
• Work with the production team to answer CMS troubleshooting questions and serve as the first line of defense for review before sharing with stakeholders
• Lead a team of Web Producers/Developers and prioritize work based on the constantly changing needs of the business
• Plan and lead meetings with cross-functional teams
• Update and maintain WebOps process documentation
• Deliver projects on time, ensuring business requirements and web standards are met
• Lead experimentation and A/B testing efforts to test and validate hypotheses, ensuring continuous optimization of the website
• Build scalable processes and workflows that enable rapid execution and cross-functional alignment
• Optimize existing processes for scalability, identify opportunities for improvement, and serve as a key Web stakeholder for marketing web technologies being implemented or enhanced
• Monitor and report on web performance — traffic, engagement, conversion rates, and page health — turning data into decisions and sharing insights across the marketing org
• Execute SEO best practices across on-page optimization, metadata, structured data, and internal linking to drive organic visibility and pipeline impact
• Uphold web governance standards across accessibility (WCAG), brand consistency, link integrity, and redirect management
• Stay current on AI tooling for marketing, CMS capabilities, and web trends, bringing recommendations that sharpen Docusign's digital presence
• Write and maintain consistent documentation; reserve time to keep Confluence up to date
• Maintain a deep understanding of Contentful's content model and information architecture, collaborating with engineering to ensure all new and updated modules meet internal WebOps requirements for scalability and velocity
• Lead and support a team of web developers/producers
• Advocate for the team's needs, protect their time, prioritize their queue, remove blockers, and create an environment where developers can do their best work
• Bring operational maturity and strong prioritization discipline to help the team balance speed, quality , maintainability, and business impact

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree