Senior Manager - Visual Merchandising Signage & Seasonal Design

CVS Health•New York, MA

6d•$67,900 - $199,144•Hybrid

About The Position

This leadership position, reporting to the Lead Director of Omnichannel Experiential Design, is responsible for the design and creative development of front store merchandising signage and seasonal design elements across the CVS retail environment. The role focuses on creating in-store communications that highlight promotions, loyalty, value, and sale messaging, as well as joyful seasonal experiences to establish the store as a compelling destination. The ideal candidate will possess strong expertise in retail visual merchandising, in-store signage systems, and seasonal décor design to develop customer-centered creative solutions that are strategically aligned, brand-right, and operationally effective. A deep understanding of how design influences shopability, clarifies value, and elevates the overall front store experience is crucial. This role requires close collaboration across a complex, cross-functional organization, with the ability to influence key stakeholders, guide creative development from concept to execution, and maintain brand consistency across multiple customer touchpoints. The Sr. Manager will partner with internal teams and external agencies or production partners to ensure high-quality execution that supports business goals and enhances the in-store customer experience. This position can be based remotely or in a hybrid arrangement within the Eastern or Central time zones, with occasional travel required (approximately 1-2 times per quarter) primarily to Rhode Island offices.

Requirements

8-10 years of leading creative at Art Director, Sr Manager, or Associate Creative Director level within a retail, brand, agency and/or corporate environment
Up to date portfolio either uploaded in application or on resume
Strong background in retail visual merchandising design, in-store signage, promotional communications, and seasonal décor or environmental design
Demonstrated ability to develop strategic, customer-focused creative solutions that enhance the in-store experience and support business goals
Strong understanding of design systems across print and environmental applications, including typography, color, layout, materials, scale, and production considerations
Experience managing teams with the ability to inspire, mentor, and develop creative talent
Strong collaboration and partnership skills, with the ability to influence cross-functional partners and senior stakeholders
Ability to thrive in a fast-paced, high-volume, deadline-driven environment while managing multiple priorities simultaneously
Excellent written, verbal, and presentation communication skills
Strong team player with enthusiasm, a positive attitude, and a willingness to do what it takes to get the job done
Technical skills include proficiency in Adobe Creative Suite, AI tools, MS Office, and working on a Mac

Nice To Haves

Knowledge of working for a large, complex retail or consumer facing organization and/or agency
Experience designing for retail campaigns, store environments, seasonal programs, or shopper marketing initiatives
Familiarity with production processes related to in-store signage and environmental graphics
Strong familiarity with AI tools and emerging technologies applied to creative development and content production

Responsibilities

Lead the creative development of front store merchandising signage and seasonal design elements across the retail environment.
Design and direct in-store communications that support promotional campaigns, loyalty & value messaging, sale events, and key seasonal moments.
Create signage and décor concepts that make the front store feel engaging, joyful, and destination-worthy for customers.
Translate business objectives and merchandising priorities into clear, compelling visual communication systems.
Ensure all work reflects strong retail visual merchandising principles, including hierarchy, shopability, readability, brand consistency, and customer navigation.
Oversee creative execution across multiple projects simultaneously, from concept development through final production.
Partner closely with marketing, production, and other cross-functional teams to align creative solutions with business needs and operational realities.
Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions.
Inspire and mentor team members to deliver thoughtful, high-quality creative work that meets brand standards and business objectives.
Identify opportunities to improve process, efficiency, and creative consistency within the practice.
Maintain a strong understanding of experiential design trends and AI enabled tools that can improve creative development and execution at scale.