Senior Manager, Visual Identity Design Strategy

American Express•New York, NY

10d•$103,750 - $174,750•Hybrid

About The Position

The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences. OnBrand – American Express’ In-House Creative agency – is on a journey of exciting expansion. Our ambition is to “Become creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business, powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. The Brand Design Strategy team sets the vision for how the American Express brand is conveyed across every touchpoint — shaping a cohesive, modern, and globally resonant multi-sensory identity grounded in authenticity and heritage. We translate strategic brand principles into impactful cross-channel design systems that build long-term brand value while enabling distinct and differentiated expressions across the American Express ecosystem. As Senior Manager, Visual Identity Design Strategy, this person will lead the strategic development and oversight of visual identity interpretation across American Express sub-brands, including products, benefits, services, and business units. This role is responsible for developing systems that ensure each brand expression authentically reflects the unique needs of its specific audience and business goals while remaining connected to and consistent with the broader American Express brand system and its heritage. These initiatives will shape how the brand comes to life visually across global customer touchpoints. The ideal candidate brings deep expertise in graphic design and visual identity systems — with the ability to guide how sub-brands evolve, scale, and express themselves across brand architectures. They will collaborate closely with business units, in-house creative teams, and external agencies to inspire bold, future-forward approaches to brand expression across channels, experiences, and partnerships that evolve the American Express visual ecosystem while honoring the brand’s heritage and trust.

Requirements

Deep expertise in graphic design and visual identity systems.

Responsibilities

Lead the strategic development and oversight of visual identity interpretation across American Express sub-brands, including products, benefits, services, and business units.
Develop systems that ensure each brand expression authentically reflects the unique needs of its specific audience and business goals while remaining connected to and consistent with the broader American Express brand system and its heritage.
Shape how the brand comes to life visually across global customer touchpoints.
Guide how sub-brands evolve, scale, and express themselves across brand architectures.
Collaborate closely with business units, in-house creative teams, and external agencies to inspire bold, future-forward approaches to brand expression across channels, experiences, and partnerships that evolve the American Express visual ecosystem while honoring the brand’s heritage and trust.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities