Senior Manager, Vertical Product Marketing (Industrial & Energy)

Trend Micro•Austin, TX

About The Position

As an Industry Marketing Leader at TrendAI™ focused on Industrial & Energy, you will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go-to-market programs - shaping messaging, content, and industry-specific intelligence that powers everything from field enablement to demand generation. These buyers think in terms of operational continuity, plant safety, and supply chain resilience rather than purely IT risk, so this role requires speaking that language fluently: mapping audiences’ technical depth and security maturity to our platform capabilities. This role is central to deepening our relevance, differentiation, and customer trust within manufacturing, aligning our security platform to the unique risks and operating realities of industrial environments. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.

Requirements

5+ years in cybersecurity, enterprise SaaS, or platform software.
Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
Direct experience with manufacturing or industrial environments highly preferred; broader experience with regulated or complex industries (financial services, healthcare, public sector) also valuable.
Knowledge of OT environments preferred.
Ability to quickly understand manufacturing-specific challenges, including operational continuity pressures and plant-floor realities.
Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences - customers, analysts, executives, partners, and sellers.
Proven ability to influence and align cross-functional and cross-regional teams.
Passion for understanding manufacturing-specific customer problems and translating them into clear solution narratives.
Strong organizational skills and ability to manage multiple workstreams across global teams.
Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
Comfortable experimenting, refining, and driving new approaches to strengthen our relevance in manufacturing.

Responsibilities

Develop compelling, manufacturing-specific value propositions that map customer priorities to our platform capabilities.
Tailor messaging to resonate with plant operations leaders, security executives, and engineering teams, accounting for varying security maturity across the manufacturing sector.
Ensure messaging is globally consistent while adaptable to regional nuances.
Build and execute comprehensive GTM strategies for the manufacturing vertical, including audience definition, buyer journey mapping, and key industry motions.
Partner with global and regional sales leaders to operationalize manufacturing-specific plays, foster cross-functional alignment, and measure business impact.
Create high-quality vertical content including manufacturing-focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
Collaborate with campaign and content teams to package platform capabilities into compelling manufacturing-specific stories and use cases.
Build enablement assets tailored to manufacturing buyers, equipping sellers and partners to engage confidently with plant operations, engineering, and corporate IT/security stakeholders.
Conduct ongoing research into manufacturing-specific market dynamics, industry trends, and customer needs.
Translate insights into concrete recommendations for sales, marketing, and product teams.
Identify emerging opportunities within the sector and help refine roadmap and GTM focus areas accordingly.