Senior Manager, US Marketing - Narciso Rodriguez & Tory Burch

Shiseido•New York, NY

47d•Hybrid

About The Position

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences. Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world. At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

Requirements

College degree
5+ years of work experience in US marketing for a beauty brand, preferably prestige brand experience
Ability to develop solid trade marketing plans, programs and promotional briefs
Passionate, energetic, team-oriented individual with strong leadership, analytical, interpersonal, and creative skills
Strong oral, written, communication and presentation skills
Knowledge of competitive marketplace, department and specialty store environment
Ability to balance analytics with creativity in a strategic thought process
Software expertise – MS PowerPoint, Excel, Word and knowledgeable in AI

Responsibilities

Devise and develop the overall brand marketing plans and strategies for the US market.
Own and execute the annual marketing calendar, translating brand strategy into integrated programs across all elements of the marketing mix.
Define and implement retailer marketing programs for existing products and strategies for new product launches.
Partner with media team and agency to develop and execute annual media plans and collaborate with the global brand holders to secure the assets required for timely activation.
Drive and coordinate all new product forecasts with the forecasting and sales operation teams to ensure figures are well thought out and global turnover timing is met.
Execute retailer.com programs, including retailer-specific GWP and sampling initiatives, and deliver all creative assets to support new product launches and sets.
Take ownership of the marketing budget: budget accuracy and efficiency (ROI and performance analysis).
Manage Mix of Business (HPLN) monthly & quarterly projections and aligning with sales.
Forecast and manage all POSM materials including samples, collateral, GWP’s, promo sets and adjust forecast based on trends in the business.
Manage ongoing communication with Brand Holders; Monthly Status meetings, reporting, launch recaps and requesting US specific needs (ie. Product launches, sets and assets etc.).
Develop and deliver marketing presentations to retailer partners and Sales Field.
Maintain current knowledge of the US fragrance marketplace through regular engagement with the Sales Field, store visits, trade publications, and social media; use these insights to maintain a competitive intelligence archive and inform brand decisions.
Make recommendations and manage communication of annual price increases.
Educate global brand-holders on US market best practices, retailer needs and competitive landscape.