Senior Manager, US Fertility, Patient Marketing

Merck KGaA Darmstadt Germany•Boston, MA

20d•Hybrid

About The Position

The Senior Manager, US Fertility Patient Marketing, will develop and implement core US marketing launch activities directed at patients for a potential product approval in Fertility. This indication represents a significant opportunity to address an unmet need with patients in the US. This role will partner across key stakeholders (global, medical affairs, regulatory, legal, compliance, patient services, market access, marketing operations, training, sales, market research, etc.) to develop patient brand strategy and execute programs and tactics. This position reports into US Fertility leadership and will work in close partnership with the broader Fertility teams. Additional responsibilities include but not limited to:

Requirements

5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing or related agency experience
Bachelor's degree in relevant field required
Prior in-line or equivalent patient marketing experience, with 2+ years in a product manager role strongly desired
Proficient in digital marketing and media tactics directed towards patients
Available to travel up to 30%

Nice To Haves

Fertility experience
US product launch experience
Patient marketing experience
Experience managing or coordinating with speaker programming to patient / caregiver audiences
Experience partnering with patient support program hub to ensure optimal patient experience
Ability to lead projects and make key decisions without day-to-day oversight
Ability to effectively prioritize projects & initiatives based on aligned business objectives
Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
Initiative, creativity, and ability to work effectively in complex, rapidly changing environment
Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
High ethical standards and personal integrity
Ability to prioritize the needs and experiences of customers and patients in all decisions. Acting in the best interest of the company and taking initiative to drive results.
Demonstrated ability to Embrace new ideas, challenging the status quo, and seeking innovative solutions.
Experience Streamlining processes to focus on what matters and acting quickly to adapt to changes.
Experience Encouraging constructive debate, making informed decisions, and ensuring commitment to outcomes.

Responsibilities

Help develop patient strategy and corresponding tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional partners
Lead the Medical Legal Review process by monitoring and ensuring all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies
Interpret and translate clinical data and market research insights for use in patient marketing materials
Collaborate with broader Fertility marketing team to ensure strategic alignment and execution across the EMD Serono Fertility portfolio
Cultivate strong relationships with patient advocacy groups, brand ambassadors, and external strategic partners in collaboration with patient advocacy and patient services
Develop and execute full year patient advisory board plan to support business needs
Compliantly support the development and execution of a patient support program in collaboration with Patient Access Solutions
Partner with digital agency of record to develop strategy and execution for digital promotion and media
Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
Lead partner agency relationships, workflow, and related expense budgets, ensuring projects are completed on time and on budget
Other duties as assigned