Senior Manager, US Communications (Drunk Elephant)

Shiseido•New York, NY

3d•Hybrid

About The Position

The Senior Manager, US Communications will develop and manage tactics that ladder up to the brand’s longstanding influencer strategy to increase our brand awareness. This includes expanding and deepening influencer relationships across existing and emerging platforms, targeting new categories of influencers, and working cross-functionally to include influencers in events, mailings, paid content and retailer moments. The Senior Manager will rely on industry relationships, but also analytics, to inform and develop tactics to meet our goals and KPIs. The ideal candidate will be hungry to build relationships, an expert in all-things social and passionate about making Drunk Elephant the most buzzed-about skincare brand.

Requirements

5-8 years of experience in Influencer Engagement, Communications/PR and/or Social Media
Experience with influencer management platforms i.e. Tribe Dynamics and office tools i.e. Microsoft Office suite
Passion for beauty, fluency in social media platforms and trends

Nice To Haves

Strong relationships within the industry including beauty editors, influencers/influencer agencies, makeup artists, etc.

Responsibilities

Foster strategic relationships with influencers and agents, sharing Tiffany’s story and Drunk Elephant philosophy.
Research emerging platforms to scale influencer outreach.
Develop strategy around additional influencer categories outside traditional “beauty influencers” i.e. makeup artists, derms, estheticians, celebrities, etc.
Partner with trade marketing and retailers to engage retailer-specific influencers.
Act as subject matter expert on paid content including changes in social platforms that will impact how paid content performs, creators that perform well in paid, how emerging platforms work in paid, etc.
Partner with Executive Director to develop briefs for paid initiatives and work with cross-functional partners in Global/US Marketing, Paid Media and Social Media to ensure brand messaging is cohesive.
Negotiate contracts for paid opportunities.
Develop holistic paid/earned strategy.
Develop US press strategies for breakthrough brand storytelling.
Maintain proactive relationships with top-tier beauty editors, journalists, and other industry contacts.
Manage media lists and press outreach. Secure high-impact earned coverage across print, digital, and broadcast media.
Develop influencer activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments.
Create activation strategy around core/ during non-launch moments to maintain momentum/conversation in influencer space.
Help establish KPIs.
Analyze Tribe reporting for areas of opportunity; react proactively ahead of trends and prepare strategy to continue conversation during non-launch moments.
Apply trends in and out of beauty to strategy.
Communicate up to executives notable trends, up-and-coming creators or emerging platforms and how to keep our brand top of mind.
Prepare reporting on paid tactics.
Develop annual product forecasts.
Be responsible for tracking budgets.
Assist in creating engaging multi-media presentations for global brand meetings, conferences and executives.
Help increase departmental efficiencies by implementing new processes (tracking system, forecasts, etc.).