Senior Manager, Upstream Marketing (Hybrid)

Stryker•Portage, MI

20h•Hybrid

About The Position

The Sr. Manager, Upstream Marketing will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products. Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsible for product life cycle management and maintaining the strength of the portfolio. Typically works closely with R&D and other cross-functional team members to define and deliver new products.

Requirements

Bachelor’s degree required
10+ years of work experience required
Medical device or marketing experience

Nice To Haves

MBA preferred
2+ years of people management experience preferred

Responsibilities

Advise on the organisation's major competitors
Anticipate and understand the different types of competition that will be faced in the future
Monitor market activity, penetration and competitive wins or losses
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
Build relationships with key opinion leaders and establish relationships with new thought leaders
Analyse unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
Translate customer input into unmet needs.
Evaluate key assumptions and variables that factor into the conclusions of market research.
Identify market trends and proactively adjust strategy based on the healthcare environment
Raise coworkers' awareness of industry standards, practices and guidelines
Manage others to lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
Collaborate cross-departmentally to participate in the NPDP process
Lead the execution strategy for the defined portfolio
Communicate long-term portfolio strategy to key stakeholders to gain organisational alignment
Partner with R&D to anticipate future needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy