Senior Growth Marketing Manager (Hybrid)

Homebase•San Francisco, CA

19d•Hybrid

About The Position

Hi, Future Homie! At Homebase, you'll join a team that's bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We're not just building an app—we're building unstoppable teams. So what do you say, are you in? 📍Your Impact Starts Here We're looking for a Senior Growth Marketing Manager to accelerate how small businesses discover and choose Homebase. You'll own high-impact acquisition programs across paid digital, offline, and emerging channels, pairing creative intuition with sharp analytical thinking. This role blends hands-on execution with strategic leadership — shaping our channel mix, driving experimentation, and unlocking new ways for Homebase to show up where small business owners already are. You'll collaborate deeply across the GTM and Product ecosystem to fuel high-quality signups and paid customer growth. Here's how you'll contribute: Own and scale acquisition across modern growth channels Lead paid acquisition across core digital channels Launch tests across emerging and test channels (e.g., Influencers, paid social) Coordinate with Content and Brand programs to build brand authority and visibility Run innovative, AI-enabled growth experiments Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration Identify new, creative, influencer, and emerging channels where small business owners discover products Build automated workflows that scale acquisition Create or refine AI-powered automations connecting analytics → creative → bidding → reporting Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems Scale content-led acquisition via automated, human-in-the-loop blog and video workflows Optimize channel mix, strategy, and early funnel performance Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30-60 days Partner with our digital agency — but with hands-on ownership of campaign changes when needed Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have) Drive higher-quality signups and conversions to paying customers Focus on quality , not just volume — measuring early engagement, activation, and paying conversion Use segmentation, routing, and creative optimization to increase quality signups Collaborate across a deeply cross-functional GTM system Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps Ensure unified customer journeys from acquisition → onboarding → paid conversion Operate with high collaboration and shared ownership across the funnel

Requirements

5-8+ years in growth marketing, acquisition, or performance marketing roles
Demonstrated success driving growth through GEO, AEO, SEO, and LLM-based discovery
Hands-on experience managing campaigns in Google, Meta, Bing (scrappy budget environments preferred)
Proven ability to manage and get leverage from digital agencies while also being hands-on in platforms
Strong experimentation rigor — hypothesis-driven testing, structured measurement, and iteration discipline
Experience in consumer or prosumer growth environments (e.g., Canva, HoneyBook, insurance, marketplaces)
Daily use of AI tools; ability to show measurable workflow improvements
Experience building automated growth workflows (e.g., reporting, keyword ops, creative briefs)
Familiarity with LLM-driven search ecosystems, citation strategies, and E-E-A-T improvement
Scrappy operator who thrives with lean resources (no $100M budgets here — you're excited by constraints)
High urgency and pace; ability to drive meaningful acquisition impact within the first 30 days
Strong communicator who earns trust across GTM and Product
Comfortable going deep in the details while owning strategic outcomes

Nice To Haves

Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have)

Responsibilities

Own and scale acquisition across modern growth channels
Lead paid acquisition across core digital channels
Launch tests across emerging and test channels (e.g., Influencers, paid social)
Coordinate with Content and Brand programs to build brand authority and visibility
Run innovative, AI-enabled growth experiments
Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles
Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration
Identify new, creative, influencer, and emerging channels where small business owners discover products
Build automated workflows that scale acquisition
Create or refine AI-powered automations connecting analytics → creative → bidding → reporting
Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems
Scale content-led acquisition via automated, human-in-the-loop blog and video workflows
Optimize channel mix, strategy, and early funnel performance
Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30-60 days
Partner with our digital agency — but with hands-on ownership of campaign changes when needed
Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have)
Drive higher-quality signups and conversions to paying customers
Focus on quality , not just volume — measuring early engagement, activation, and paying conversion
Use segmentation, routing, and creative optimization to increase quality signups
Collaborate across a deeply cross-functional GTM system
Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps
Ensure unified customer journeys from acquisition → onboarding → paid conversion
Operate with high collaboration and shared ownership across the funnel

Benefits

Ownership & Financial Security: Stock options + 401(k) with 4% match
Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
Flexible Time: Unlimited PTO (salaried) + company holidays
Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
Protection Plans: Life insurance + short/long-term disability coverage
Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesdays and Wednesdays are our required in-office days —a time to move faster as a team, build deeper connections, make better decisions, and build together.
Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
Time Flexibility: Flex time off + company holidays + designated focus periods
Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
Protection Plans: Life insurance + short/long-term disability coverage
Workspace Perks: Meals provided, team offsites, and Customer Days
Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesdays and Wednesdays are our required in-office days —a time to move faster as a team, build deeper connections, make better decisions, and build together.