Senior Digital Marketing Manager (Hybrid)

HarperCollins Publishers • Nashville, TN

5d • Hybrid

About The Position

Zondervan Books is part of a big-five publisher with a mission to inspire the world through impactful stories and ideas. We pride ourselves on our collaborative and innovative team environment, where passionate professionals work together to bring our titles and authors to new audiences. Joining Zondervan Books means becoming a valued member of a supportive team that thrives on creativity, growth, and making a positive difference. As Senior Digital Marketing Manager, you will play a strategically vital role in shaping and executing digital marketing programs that drive the success of our authors and titles across major platforms. This position offers the opportunity to lead integrated campaigns for high-profile projects, champion best practices in performance and content marketing, and work at the forefront of industry trends. Collaboration is at the core of this role—you'll engage with internal marketing teams, authors, and stakeholders to design and implement effective marketing initiatives tailored to diverse audiences. Your leadership and vision will directly contribute to our goals of innovation, audience engagement, and continued growth. Our preference is to fill this position in Nashville, TN but we are also open to qualified candidates that are located outside of the Nashville area. Travel is required based on the need of the business.

Requirements

• Bachelor's degree in marketing or a related field.
• 5+ years of experience in digital marketing, online DTC, information/educational marketing, or publishing.
• Proven experience with PPC advertising platforms: Meta, Google, Amazon, TikTok, LinkedIn, Pinterest.
• Strong understanding of digital advertising and analytics best practices.
• Proficiency in Microsoft Office (Excel, PowerPoint) and project management software.
• Knowledge of AI as a collaborator in marketing workflows.

Nice To Haves

• Google Certification in Search, Display, Video, and/or Shopping ads.
• Experience with Amazon advertising.
• Familiarity with website content management systems (WordPress, Shopify) and email management software.
• Basic design and editing capabilities in Adobe Creative Suite or similar tools.
• Strong communication skills for both external audiences and internal stakeholders.
• Analytical and metrics-based decision-making experience.
• The ability to translate data into actionable strategies.
• Strong organizational skills and high attention to detail.
• A collaborative spirit and the ability to work independently under tight deadlines.

Responsibilities

• Manage end-to-end execution of performance campaigns (Meta, Amazon, LinkedIn, Google, TikTok), achieve ROAS/ROI and campaign targets.
• Collaborate with stakeholders using data to identify trends and opportunities, including campaign data, audience insights and research, and consumer buying behavior.
• Work to evolve our search strategy beyond traditional keywords and SEO to ensure our titles and authors appear as the "cited authority" in AI-driven answer engines.
• Extract actionable insights, translate complex data into clear narratives for stakeholders.
• Research and identify advertising platforms and/or advertising technology that may be useful to the business
• Maintain weekly and on-demand reports on ad performance, advertising spend, and KPIs for website, email, YouTube, and social media.
• Contribute to the ongoing development and implementation of processes to assist Marketing teams with planning and managing cross-channel digital advertising campaigns for frontlist products.
• Oversee management of metadata projects (SEO, GEO & keyword strategy).
• Collaborate with internal HCCP teams as well as author teams on shared initiatives.

Benefits

• comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees