Senior Digital Marketing Manager

PROCEPT BioRobotics • San Jose, CA

1d • $144,000 - $170,000 • Hybrid

About The Position

As the Senior Digital Marketing Manager, you will be a key architect of Procept’s digital presence and a foundational builder of our marketing capabilities. You will be responsible for building a scalable and sustained digital marketing ecosystem, evolving our foundational capabilities into a best-in-class function. This role is a unique opportunity to lead the charge in developing and executing comprehensive digital marketing strategies to reach and engage our diverse target audiences, including surgeons, hospital staff, executives, patients, and patient partners. You will focus on performance-driven digital initiatives and will work in close partnership with the rest of the Marketing Communications team and the Commercial Marketing team. You will leverage data and insights to drive awareness of Procept and Aquablation therapy, all the way to advocacy.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization.
• Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Nice To Haves

• Experience in the surgical robotics, or medical device space is a major plus.
• Experience marketing to surgeons, and hospital executives is a major plus.
• The ideal candidate would be in the Bay Area and it's a hybrid role

Responsibilities

• Digital Strategy & Execution: · Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.
• Data-Driven Analytics & Optimization: · Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
• Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
• Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.
• Integrated Campaign Management: · Lead the development and execution of integrated digital campaigns, ensuring they are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
• Manage the end-to-end lifecycle of integrated campaigns, from planning and creative development to launch and post-campaign analysis.
• Ensure a consistent message and brand identity across all digital and offline channels.
• SEO/SEM Management: · Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Stay current with the latest SEO/SEM trends and best practices.
• Paid Social Media & Digital Advertising: · Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Identify and test new digital advertising opportunities.
• Email Marketing & Lead Nurturing: · Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize content based on audience demographics and behavior.
• Track email marketing performance and optimize campaigns for maximum engagement.
• Website Optimization: · Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
• Implement strategies to improve website conversion rates and lead generation.
• Ensure website content is aligned with SEO best practices.
• Strategic Collaboration: · Serve as the primary digital liaison for the marketing department, working in close partnership with key stakeholders to amplify audience and product strategies.
• Collaborate with the Commercial Marketing team to translate audience-specific marketing plans into effective digital execution.
• Partner with the Product Marketing team to ensure product messaging and value propositions are consistently reflected across all digital touchpoints.
• Compliance: · Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.

Benefits

• PROCEPT’s health and wellness benefits for employees are second to none in the industry.
• As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families.
• We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees