Senior Manager, Trends & Market Research

Hyundai Motor Company•Fountain Valley, CA

8d•Onsite

About The Position

As Senior Manager, Market Sensing & Research, you will be the voice of the customer at Hyundai and Genesis—shaping vehicles, technologies, and brand strategy from early concept through post‑launch. This role sits at the intersection of consumer insight, product development, and brand strategy, partnering closely with leaders across Product Planning, Marketing, Sales, Engineering, and PR. You’ll lead high‑impact research programs, translate complex data into compelling stories, and help futureproof our portfolio by identifying emerging consumer and market trends. If you’re curious, strategic, and energized by influencing big decisions, this role offers both visibility and impact. This position has three primary areas of responsibility: Lead Custom Market Research (End-to-End) Own a “cradle‑to‑grave” research approach across the full vehicle lifecycle—from early concepts to post‑launch performance Design and lead qualitative and quantitative studies (custom research, syndicated data, brand trackers) that bring consumer insights into business and product decisions Partner with cross‑functional teams and senior leadership to ensure insights directly inform strategy Manage research vendors, methodologies, timelines, budgets, and deliverables Present findings to large and senior audiences, including executive leadership, with clear business implications Own Brand Health Tracking Lead Hyundai and Genesis brand and model health tracking programs Partner with Marketing and agency teams to connect brand performance with marketing actions Develop, analyze, and report key brand and model KPIs on a quarterly basis Deliver ad‑hoc analyses to support strategic questions across the enterprise Champion Consumer Trends Identify, interpret, and socialize emerging consumer, cultural, and mobility trends Leverage custom and syndicated data to uncover opportunities for new products, services, and experiences Translate trends into actionable ideas that help futureproof the business Be a trusted thought partner across the organization on what’s next in mobility and consumer behavior

Requirements

Eight or more years of combined market trends and market research experience, including managing custom qualitative and quantitative consumer research.
Bachelor’s degree required.
Strong analytical skills to synthesize complex data sources and uncover market-driven insights that can be translated to clear, forward-looking recommendations
Ability to develop compelling, visually engaging PowerPoint presentations and confidently present to large stakeholder groups, including senior executives
Deep understanding of market research design, methodology, and analysis
Experience managing vendors, budgets, and multiple concurrent projects
Proficiency with SPSS and cross‑tab tools (e.g., MTAB)
Solid understanding of automotive technologies, consumer behavior, and market trends

Nice To Haves

At least 2 years at an automotive or mobility company preferred.
Master’s degree a plus.

Responsibilities

Lead Custom Market Research (End-to-End)
Own Brand Health Tracking
Champion Consumer Trends

Benefits

Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
External Training and Development Programs
Compensation Range: $107,800.00 - $154,000.00 annual base salary