Senior Manager, Strategy & Partnership Development
Allied Sports•New York, NY
About The Position
Allied Sports is seeking a commercially-minded Senior Manager of Strategy to be a key driver of sponsorship sales and talent marketing efforts. This role involves developing strategic frameworks, presentations, and market insights to support sales teams in winning new business and growing existing partnerships. It is a client-facing role within the Partnership Solutions team, focusing on supporting Property and Talent clients. The position reports to the Vice President, Brand Strategy and collaborates closely with the SVP, Property Sales and SVP, Talent Marketing.
Requirements
- 5–8 years of experience in sports marketing, sponsorship sales, or talent marketing
- Proven success developing partnership strategies for high-value deals
- Strong analytical and storytelling skills, with the ability to translate data into insights
- Excellent writing and presentation skills, with experience building persuasive materials (e.g., PowerPoint, Google Slides)
- Confident communicator with experience presenting to senior stakeholders
- Client-facing experience with ability to build and maintain relationships
- Proactive, solutions-oriented mindset with strong project management skills
- Detail-oriented with a commitment to high-quality deliverables
- Ability to manage multiple priorities in a fast-paced environment
- Willingness to travel and work non-traditional hours as needed
Responsibilities
- Develop go-to-market strategies for sponsorship sales across Properties and Athletes
- Build tailored sponsorship packages and narratives aligned to brand objectives
- Partner with sales teams to identify and prioritize new revenue opportunities
- Serve as a strategic advisor to client partnership teams
- Leverage analytics to inform outreach with consumer, category, and cultural insights
- Create high-impact pitch materials for competitive opportunities
- Identify upsell opportunities within existing and prospective deals
- Stay current on athlete marketing, NIL trends, and social benchmarks
- Participate in client and prospect conversations as a strategic lead
- Research and develop new business targets, categories, and partnership ideas
- Lead and contribute to brainstorms with actionable, insight-driven concepts
- Manage multiple projects in a fast-paced, deadline-driven environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
