Senior Manager Strategic Marketing Advanced Manufacturing & Life Sciences

ARCO a Family of Construction Companies•Raleigh, NC

10d•Onsite

About The Position

We are seeking a Senior Manager of Strategic Marketing to serve as the dedicated marketing partner for our Advanced Manufacturing & Life Sciences line of business, headquartered in Raleigh, NC. This is a high-impact, highly visible role that sits at the intersection of marketing strategy, business development, and capital project intelligence. The ideal candidate brings deep fluency in the engineering and construction (E&C) industry, a working knowledge of capital project execution, and the ability to build and execute marketing programs that resonate with sophisticated industrial clients - both domestically and internationally. This role demands someone who can operate at speed, manage complexity without losing precision, and take full ownership of outcomes that matter to the growth of the business. As ARCO's footprint in advanced manufacturing grows, this role will evolve with it - with the expectation that the right candidate will help identify and activate new market verticals as opportunities emerge. This is not a role for someone who punches the clock and checks the box. We are looking for a marketing professional who finds a way, brings energy and precision to everything they touch, and holds themselves accountable to outcomes - not just activity. Above all, we are looking for someone who brings the full package - strategic horsepower, executional discipline, and the personal character to be the kind of marketing partner our leaders genuinely want in their corner.

Requirements

8+ years of marketing experience, with a meaningful portion in the engineering, construction, or industrial/manufacturing sectors
Working knowledge of capital project execution - including design-build, EPCM, or comparable delivery models - and the ability to communicate credibly about project lifecycle, cost, and schedule
Experience marketing to or within industries such as pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, or aerospace and defense - with an appetite for learning and activating new verticals as business priorities shift
International marketing experience, including targeting foreign companies, navigating cultural nuance, and supporting FDI-related business development
Proven ability to develop high-quality technical content and thought leadership that drives engagement with senior-level industrial and real estate decision-makers
Proficiency with CRM platforms (Microsoft Dynamics 365 preferred), marketing automation tools, and digital marketing channels
Bachelor's degree in marketing, communications, business, or a related field; advanced degree a plus
Ability to travel domestically and internationally as needed
You have a winner's mentality - you find a way, and you consistently deliver what's expected plus one
You bring a high level of vigor to your work - you are energized by complexity, not slowed by it, and you operate with a sense of urgency that matches the pace of the business
You have a rare ability to absorb complex execution models, delivery structures, and technical project dynamics - and translate them into clear, compelling narratives that resonate with prospects and clients who may not speak the language of construction
You thrive in fast-paced environments where priorities shift, timelines compress, and the bar for quality stays high, regardless
You demonstrate extreme ownership - when a milestone is on the line, you do not wait to be managed, you find a way to hit it
You understand what a needle-mover pursuit looks like, and you treat strategic opportunities with the focus and intentionality they deserve - prioritizing your energy accordingly and showing up as a true partner to the BD and pursuits team
You hold yourself to a high standard of precision and attention to detail, understanding that in a credibility-driven industry, quality is non-negotiable
You are a clear, confident communicator - with peers, with BD teams, and with senior executives
You proactively manage up, bringing solutions and context rather than waiting to be directed
You are genuinely curious about the industries you support and stay ahead of trends, bringing fresh thinking that keeps ARCO relevant and differentiated
You care deeply about business performance and understand that marketing exists to drive it
You are comfortable in the field - you show up to kickoffs, ask smart questions, and know how to pull the signal out of a complex project and turn it into something the market can understand and act on
You are positive, upbeat, and genuinely enjoyable to work with - you bring energy to the room, not just output, and you understand that culture and chemistry matter in a high-performance environment
You know how to have fun in the work - celebrating wins, finding levity in the grind, and keeping the team around you motivated even when the pace is relentless
When stakes are high and pressure is real, you are the calm in the room - composed, focused, and steady in a way that gives leaders confidence and keeps pursuits and campaigns on track
You show up as a true business partner to line of business leadership - not a vendor, not a support function, but a trusted peer who is invested in the outcome and dependable when it counts most
You hold yourself to a high standard - not because someone is watching, but because that is simply who you are and how you operate
You are consistently seeking opportunities to expand your skill set, deepen your understanding of the industries and business issues you support, and sharpen your craft as a marketing professional
You are never satisfied with where the playbook is today - you are always looking for ways to level it up, and you bring those around you along in the process
You make the people and the work around you better - not by mandate, but by example

Nice To Haves

Advanced degree a plus

Responsibilities

Design, execute, and manage integrated marketing campaigns across digital, content, events, and direct channels - scoped to budget and driven by measurable outcomes
Own campaign performance from planning through reporting, with clear accountability for pipeline contribution, lead generation, and ROI delivered to the business
Manage marketing budgets with discipline and precision, making smart tradeoffs to maximize return while staying on target
Build and maintain reporting frameworks that give leadership clear, honest visibility into what is working and where to invest
Develop and execute integrated marketing strategies aligned to the growth objectives of the Advanced Manufacturing & Life Sciences line of business nationally
Create compelling positioning, messaging, and content that speaks to the capital project decision-making process - from site selection and feasibility through design-build delivery
Support business development with account-based marketing programs targeting key verticals including pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, and aerospace and defense manufacturing - with the flexibility and curiosity to develop programs in adjacent markets as the line of business scales
Build and execute international marketing programs targeting foreign companies evaluating U.S. manufacturing investment, partnering closely with ADB's FDI practice
Attend project kickoff meetings and engage directly with project teams to understand the scope, complexity, and differentiating elements of what ARCO is building
Extract the story from every project - identifying the technical achievements, delivery innovations, schedule wins, and client outcomes that set ARCO apart - and translate them into compelling market-facing content
Develop and execute jobsite marketing programs that create visibility and brand credibility at the point of construction, including signage, photography, video, digital content, and milestone activations
Build a disciplined cadence of project promotion across owned, earned, and paid channels - ensuring that ARCO's executed work actively feeds the business development pipeline
Partner with project managers, operations leaders, and clients to capture content in a way that is accurate, on-brand, and respectful of confidentiality requirements
Treat every project as a proof point - connecting what we build to the markets we are targeting and the clients we want to win
Lead thought leadership content development - white papers, case studies, technical articles, event presentations, and digital campaigns - that establish ARCO as the design-build partner of choice in advanced manufacturing
Stay consistently attuned to industry trends across the verticals we serve and proactively bring creative, market-relevant ideas that connect with decision-makers in new and differentiated ways
Build ARCO's credibility, trust, and confidence with prospects, clients, and industry influencers in the advanced manufacturing and life sciences space - treating brand reputation as a long-term asset, not a campaign output
Collaborate closely with BD leaders, sellers, and seller-doers to develop pursuit materials, capability statements, and proposal content tailored to specific verticals and regions to support our Strategic Pursuits team.
Communicate clearly and confidently with associates and executive leaders alike - including the ability to manage up effectively, bring well-reasoned recommendations, and navigate competing priorities with professionalism
Build credibility with internal leaders by consistently delivering quality work, following through on commitments, and demonstrating a clear connection between marketing activity and business results
Serve as an active contributor on strategic pursuits - bringing marketing firepower to high-value opportunities and functioning as a true team member alongside BD, pursuits, and operations leaders when the stakes are highest
Support trade show strategy, industry event participation, and sponsorship planning across domestic and international venues
Partner with ARCO's corporate marketing and communications team to ensure brand consistency while adapting messaging for technical, sophisticated audiences

Benefits

Industry-leading performance-based bonus program
Employee Stock Ownership Program (ESOP)
Traditional and Roth 401k
Tuition reimbursement for associates
Scholarship for associates’ children up to $28,000 per child
1-month paid sabbatical after every five years of employment, plus $5,000 for travel
15 business days of PTO+8 paid holidays+1 floating day
1-week paid volunteer leave each year
Family Planning support
12 weeks of paid Maternity leave
Medical, dental, and vision insurance coverage