Senior Manager, Strategic Growth

PatientFi

1d

About The Position

PatientFi is seeking a Senior Manager, Strategic Growth to lead expansion into new healthcare verticals. This hands-on, high-visibility role owns initiatives from strategy through execution, including vertical go-to-market plans, campaigns, partner acquisition, and performance reporting. Approximately 60% of the role focuses on vertical go-to-market strategy and execution, and 40% on strategic partnerships.

The Senior Manager will work closely with the Head of Marketing and Sales leadership to set direction, collaborate with creative and content teams on execution, and present strategy and results to senior leadership. The role also aligns Sales, Marketing, Product, and Operations around growth initiatives and brings partner needs and market feedback into go-to-market planning.

Requirements

• At least 5 years of experience in growth marketing, market development, or strategic partnerships.
• Experience negotiating and managing strategic partnerships as a go-to-market channel, including co-marketing programs.
• Track record of leading cross-functional teams without direct authority.
• Data-driven mindset and comfort analyzing campaign and partnership performance and presenting recommendations to senior leadership.
• Strong storytelling skills, including the ability to turn complex growth opportunities into clear, compelling narratives.
• Comfort with ambiguity and energy for owning outcomes in a fast-paced, high-growth environment.

Nice To Haves

• Experience in elective or cash-pay healthcare, healthtech, or fintech/payments is strongly preferred.

Responsibilities

• Own end-to-end go-to-market for priority verticals, translating leadership direction into launch plans with milestones, owners, and success metrics.
• Design provider acquisition motions for each vertical, including positioning, offers, messaging, and channel mix.
• Plan and run multi-channel campaigns, and brief and manage related collateral with creative and content teams.
• Run pilots, analyze results, and scale successful approaches.
• Align with Sales on messaging, lead quality, and market feedback.
• Track launch performance against KPIs, including qualified leads, conversion, cost per acquired provider, and active providers; share findings and recommendations with senior leadership.
• Identify and prioritize partners that can enable entry into new verticals, including manufacturers and brands, distributors, associations, practice-management and healthtech platforms, and buying groups.
• Structure and negotiate partnership agreements, including referral, co-marketing, and integration models, and manage relationships from initial discussion through renewal.
• Plan and run co-marketing programs and track partner-sourced pipeline and volume.
• Represent partner needs and market feedback in go-to-market strategy.
• Coordinate with cross-functional teams to manage and grow existing partnerships and keep them active, aligned, and performing.
• Lead initiatives from kickoff through completion, on time, on budget, and aligned with business goals.
• Align Sales, Marketing, Product, and Operations around growth initiatives.
• Monitor industry trends, competitors, and emerging opportunities.

Benefits

• Quarterly variable compensation program eligibility
• Medical, dental, and vision premiums covered at 80% for employees and dependents
• Unlimited PTO
• 401(k)
• Parental leave
• Accidental death and dismemberment (AD&D) policy at no cost to you

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed