Senior Manager, Sports Social Media

Paramount • New York, NY

5d

About The Position

Our team at Paramount+ is looking for a Sr Social Media Manager to help shape and execute the sports social strategy as part of the broader Paramount+ digital ecosystem. This role is pivotal in leading the day-to-day planning and execution of sports campaigns (UFC, NFL, UEFA, Masters, Zuffa Boxing), creative ideation and production, and working in close partnership with Sports Marketing and other internal and external stakeholders. The ideal candidate has prior experience working in digital marketing and/or social media, forging partnerships with colleagues across divisions, has a personal interest in sports, and is passionate about the intersection of sports and entertainment. This position reports to the Sports Social Strategy Lead on the Paramount+ Brand & Audience Development team.

Requirements

• BS/BA or equivalent work experience
• 5-7+ years experience producing custom social content and managing brand social accounts, preferably in entertainment.
• Expert project management skills, including: the ability to work against tight timelines with flexibility and creative thinking to adjust on strategies and content development when necessary.
• Experience developing and creating visuals and videos optimized for sharing.
• Deep understanding of publishing on various social platforms and nuances of the end-user experience on each.
• Must be detail-oriented and a stickler for grammar and consistency in voice.
• Must be able to see the broader picture of sports and social as they relate to the streaming industry..
• Passionate and knowledgeable about sports (particularly NFL, soccer and combat sports like UFC and Boxing), television and pop culture.
• Great communication skills and ability to articulate concepts, strategies, and speak to all levels of management.
• Ability to synthesize and leverage audience data to develop content quickly against social trends.
• Collaborative thought-leader with a demonstrable commitment to fostering an inclusive and productive work environment.
• Must be able to provide samples of prior work.
• Must be regularly available to work evenings and/or weekends to cover live sporting events.

Nice To Haves

• Experience directly supervising social media professionals
• Previous entertainment or sports experience
• Previous agency experience
• Familiarity with social publishing tools (native and 3rd party, e.g., Sprout, Sprinklr, etc.)
• Working knowledge of Photoshop/Canva/basic design skills
• Keen eye for visual storytelling through photo and video, with ability to use photo and video editing tools to self-serve on content for distribution (working knowledge of Photoshop/Premiere)

Responsibilities

• Craft and execute innovative, data-driven social content strategies across platforms (Facebook, X, Instagram, TikTok, YouTube, etc.)
• Manage an ongoing pipeline of social content projects, collaborating closely with internal and external creative teams on the development of bespoke social assets.
• Plan the release of, and schedule campaign assets, according to existing channel strategies.
• Bring a creative mind to frequent brainstorming sessions to pitch new sports-themed social content ideas and campaigns that you will lead from ideation to execution.
• Consistently refine and optimize content and formats to iterate and leverage social insights and data.
• Track against social team KPIs and goals to ensure content produced helps to achieve growth and engagement goals, creating social recap reports and presenting key findings to executives and stakeholders.
• Collaborate with Paramount+ teams across video, design, sports marketing, and PR to develop innovative social creative and ensure best practices are employed across all assets.
• Partner with brand social teams across Paramount Global and represent the Paramount+ social team in frequent meetings and planning sessions
• Supervise social media coordinators and help develop training & growth plans to foster talent.
• Study competitor strategies, industry trends, and new product features to ensure Paramount+ stays ahead of the curve

Benefits

• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees