Social Media Manager - Sports Sponsorships

Truist Bank • Atlanta, GA

15d

About The Position

Lead a team, including agency partners, responsible for developing and executing social media strategies that support brand and business campaign goals and objectives. Develop and execute multiple, and often concurrent, social media activations that support Brand, Brand Experiences sports, sponsorships and community . Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting across paid, organic, partnership, teammate and influencer activations to deliver best in class social media and/or influencer performance outcomes. ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. 1. Lead a team, including agency partners to build and deliver best in class, high performing, integrated social media activations including paid, organic, teammate, influencer and executive. 2. Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise, brand and line of business strategies, goals and objectives. 3. Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement, optimization and reporting for all active campaigns. 4. Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions. 5. Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns. 6. Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement. 7. Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions. 8. Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners. 9. Stay current on the changes taking place in the social media industry. Research and evaluate trends, the competitive environment and emerging platforms and capabilities. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Seven years of related experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within the social media marketing (or related) discipline
• Sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• Sophisticated analytical skills and the ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
• Expertise with social media channels including Facebook, Instagram, Pinterest, TikTok, LinkedIn, SnapChat, etc.

Nice To Haves

• Master's degree or MBA and previous experience in the banking industry
• Experience developing social media strategies that drive brand awareness, consideration and conversion
• Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
• Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
• Working knowledge of American Disabilities Act (ACT) compliance requirements

Responsibilities

• Lead a team, including agency partners to build and deliver best in class, high performing, integrated social media activations including paid, organic, teammate, influencer and executive.
• Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise, brand and line of business strategies, goals and objectives.
• Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement, optimization and reporting for all active campaigns.
• Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
• Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns.
• Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.
• Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
• Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners.
• Stay current on the changes taking place in the social media industry. Research and evaluate trends, the competitive environment and emerging platforms and capabilities. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.

Benefits

• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees