Senior Manager, Specialty Segments - Multicultural Banking

Scotiabank•Toronto, ON

2d•Onsite

About The Position

The Senior Manager, Specialty Segments - Multicultural Banking contributes to the overall success of priority segments for Retail Customer Growth in Canada ensuring business strategies, plans and initiatives are delivered in compliance with governing regulations, internal policies and procedures. Responsible for leading the relaunch and national expansion of the Bank’s Multicultural Banking program. This role will define and execute a comprehensive strategy to better serve diverse communities, drive client acquisition and primacy, and embed multicultural banking capabilities across the distribution network. The incumbent will act as a strategic connector across product, marketing, partnerships, and frontline teams to ensure culturally relevant, scalable, and commercially impactful solutions.

Requirements

7–10+ years leadership experience in retail banking, strategy, or segment management
Strong experience developing and executing national strategies across multiple channels
Deep understanding of diverse/multicultural client segments and market dynamics (Canadian context preferred)
Proven ability to build partnerships and influence stakeholders at senior levels
Strong analytical skills with experience leveraging data to drive decision-making
Exceptional communication and storytelling skills

Nice To Haves

Strategic and forward-thinking, with the ability to translate vision into execution
Highly collaborative, with strong stakeholder management and influencing capabilities
Results-driven with a focus on measurable business outcomes
Passionate about advancing financial inclusion and supporting diverse communities

Responsibilities

Lead the end-to-end relaunch of the Multicultural Banking program, including strategy, value proposition, and go-to-market approach
Define priority segments and communities based on market opportunity, demographic trends, and client needs
Develop a clear multi-year roadmap to drive sustainable growth, client primacy, and brand relevance
Establish success metrics (e.g., acquisition, engagement, conversion, retention)
Drive integration of the Multicultural Banking strategy across Retail, Commercial, and other key distribution channels
Partner with regional leadership and frontline teams to embed program execution into day-to-day sales and advisory practices
Develop tools, playbooks, and client engagement frameworks to support consistent execution nationally
Monitor performance and adoption across regions; identify gaps and implement course corrections
Design culturally relevant banking solutions, advisory models, and client experiences tailored to diverse communities
Leverage insights and data to understand client behaviours, needs, and barriers to engagement
Collaborate with product teams to ensure offerings meet the evolving needs of multicultural segments (e.g., newcomers, established communities, business owners)
Identify, build, and manage strategic partnerships with community organizations, cultural associations, and external stakeholders
Leverage partnerships to drive awareness, access, and trust within key communities
Collaborate with internal teams (Marketing, Communications, Community Investment) to amplify reach and impact
Partner with Marketing to develop targeted, culturally relevant campaigns and engagement strategies
Ensure consistent and authentic brand representation across all multicultural initiatives
Support community-based events, activations, and sponsorships to deepen market presence
Establish and track KPIs to measure program effectiveness, ROI, and client outcomes
Provide regular updates to senior leadership on progress, risks, and opportunities
Ensure all initiatives are aligned with regulatory requirements and internal risk frameworks
Act as a subject matter expert and thought leader in multicultural banking across the organization
Influence cross-functional stakeholders to align on priorities and deliver integrated solutions
Foster a culture of inclusion, innovation, and client-centricity within the program