Senior Manager, Social Media

USTA National Tennis Center • Lake Nona, FL

9d • $95,000 - $105,000 • Hybrid

About The Position

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. Why Work for the USTA? We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game! The Role Content strategist and lead social producer for USTA mission-focused content (Community Tennis, USTA Coaching, People + Culture, etc.) across USTA-owned and operated social media channels. Works closely with other members of the Content and Communications Team and key stakeholders in the organization to plan and develop compelling Mission-focused social content. Digital storyteller who develops and executes ideas that will generate audience growth, excitement and engagement. Please note that this position will not be focused on the direct coverage of Pro Tennis tournaments.

Requirements

• Minimum of 8 years of experience developing content for use on social media platforms.
• Experience in field production and/or creation of photos, videos, and graphics is required.
• Background in tennis or sports content preferred; strong interest in tennis required
• Minimum: Bachelor’s Degree in a related field, e.g., journalism or communications, preferred
• Position requires a high degree of creativity
• Must have sound judgment and decision-making skills
• Ability to multitask and meet deadlines under pressure
• A leader with strong communication skills and the ability to lead full-time staff and contractors
• Ability to work well both in a collaborative, team environment, as well as independently in creating and posting content without supervisor approval
• Strong knowledge of the social web, including content creation, best practices, success metrics, and emerging platforms
• Proven track record of growing and building social media audiences
• Approaches tasks and deadlines with a sense of urgency
• Highly organized, excellent writing skills, and strong attention to detail
• Superior computer skills, proficient in MS Word, PowerPoint, Excel & Adobe Photoshop
• Prior experience operating and maintaining professional digital video and audio equipment
• Positive and proactive attitude; Self-starter & resourceful

Responsibilities

• Leads social producers that develop, edit, and program USTA mission-focused (Community Tennis, USTA Coaching, People + Culture, etc.) social content for use on USTA platforms
• Collaborates with the broader Content and Communications Team to create unique content and strategy around key USTA mission-focused initiatives
• Leads regular brainstorming and pitch sessions around USTA mission-focused themes
• Generates new ideas and partners with key business stakeholders on strategic USTA mission-focused initiatives
• Works closely with designers and videographers for content production needs
• Manages direct report and freelance resources; oversees workflow and production schedules
• Supports the development of team members and demonstrates a positive and passionate attitude
• Maintains quality control procedures and ensures all copy is fact-checked and images are brand-appropriate while adhering to brand standards and established voice across platforms
• Ensures all content is properly tagged (e.g., handles, hashtags, geo-location, etc.) and correct links are used
• Generates ideas for USTA mission-focused content or activations to achieve business goals that come to life on social media channels
• Grows reach, scale, and engagement of USTA mission-focused content across social media platforms
• Stays abreast of daily topical news and trends as they relate to tennis, pop culture, health/wellness, and lifestyle
• Liaises with the 17 USTA Sections as a point of contact for USTA mission-based social asset development and publishing best practices
• Results-driven; leverages meaningful conclusions and learnings from KPIs and engagement metrics to improve content performance
• Stays informed of all corporate marketing moments and how they relate to the social content calendar

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize : Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, and Learning and Development programs to learn on the job
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior