Senior Manager, Social Media

Spencer's and Spirit Halloween•Egg Harbor Township, NJ

5d•$95,000 - $105,000

About The Position

Overview We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: “Life’s a Party, We’re Makin’ It Fun!” and “So Much Fun It’s Scary!” At Spencer’s and Spirit, we do the right thing always-integrity, fairness, respect, and transparency are our foundation. You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all. One Team / One Goal We are leaders and owners of our business success. Whether it’s developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness. We offer a comprehensive benefits package that includes: Flexible work environment Career advancement Competitive base salary Bonus opportunity Vacation, Personal, Sick and Holiday pay Medical, Dental, Vision, Disability, Life and AD&D insurance 401k with a company match 30% merchandise discount Responsibilities The Senior Manager, Social Media will lead the strategy, execution, and optimization of our social media efforts across all platforms. This role will guide a high-performing team of content creators and coordinators while working cross-functionally with Merchandising, Brand, Creative, Public Relations, Paid Media, and Customer Experience teams to amplify our voice, foster engagement, and drive growth and conversion.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
8+ years of social media marketing experience, including 3+ years in a leadership role
Strong background in retail or consumer brand marketing with a deep understanding of major and emerging social platforms, influencer marketing, and tools like Sprout Social, Hootsuite, and Meta Business Suite
Excellent writing, editing, and visual storytelling skills
Skilled in project management tools (e.g., Workzone, Monday.com), with the ability to manage multiple high-volume projects and competing priorities
Highly organized, self-motivated, and detail-oriented with strong time management and problem-solving abilities
Proven success working cross-functionally and managing external partners or agencies
Analytical thinker with strong communication skills and a proactive, results-driven mindset
Thrives in fast-paced, high-growth environments and adapts well under pressure

Responsibilities

Develop and implement a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, LinkedIn, X/Twitter, YouTube, etc.) to support brand objectives, marketing campaigns, and in-store engagement
Oversee the social media team—including content creators, coordinators, internal stakeholders, and external agencies—to ensure alignment, creativity, and high performance
Own the content calendar, creative direction, and publishing processes, ensuring all content is timely, brand-aligned, and impactful
Lead planning, timelines, and expectations for social projects using tools like PageProof, Workzone, Monday.com, and MS Office Suite; identify risks, resolve roadblocks, and maintain project momentum
Partner with internal teams (Merchandising, Paid Media, Public Relations, Influencer, Creative, Store Marketing) to execute integrated, omnichannel campaigns that align with broader brand goals
Track cultural, retail, and digital trends in real time; translate insights into fresh, relevant, and on-brand content
Develop and lead proactive community management strategies to foster engagement, support stores, and ensure timely, brand-right responses to customer interactions
Monitor social metrics to generate insights and continuously improve reach, engagement, and ROI
Serve as the brand guardian across social platforms, ensuring consistent voice, tone, and storytelling
Stay ahead of platform updates, algorithm changes, and emerging channels to drive innovation and social media excellence
Lead social listening efforts, manage customer feedback loops, and execute escalation plans for crisis situations or reputational risks