Senior Manager, Social Media

Hotwire • New York, NY

3d • $85,000 - $110,000 • Hybrid

About The Position

As a Senior Manager, Social Media you will lead the development and execution of integrated social media strategies across multiple client accounts. Acting as a bridge between Manager and Director roles, you will combine hands-on campaign oversight with strategic planning and team leadership. You will manage a portfolio of 5–7 clients, ensuring flawless execution of organic, paid, and influencer programs while driving measurable business outcomes. In this role, your ability to think strategically, motivate teams, and maintain operational excellence will be essential. You will play a key role in shaping client programs, mentoring managers and associates, and supporting new business initiatives. You will also contribute to agency thought leadership by sharing insights and best practices. As the Senior Manager, you will serve as a trusted advisor to clients, leading planning sessions, overseeing major programs, and ensuring alignment with broader marketing objectives. You will proactively identify opportunities for growth and innovation, while maintaining strong relationships with senior client stakeholders. Additionally, you will manage multiple direct reports, foster their professional development and ensure high performance across teams. By embodying these responsibilities, you will drive client satisfaction, strengthen agency capabilities, and position yourself for future leadership roles.

Requirements

• 6–8 years in social media or digital marketing roles, preferably in an agency setting.
• Proven track record of managing complex social media campaigns and driving measurable results.
• Experience in developing integrated strategies and leading cross-functional teams.
• Advanced knowledge of social platforms, algorithms, and best practices.
• Strong strategic thinking and ability to connect social tactics to business goals.
• Proficiency in analytics tools and ability to translate data into insights.
• Excellent leadership and team development skills.
• Exceptional communication and presentation abilities.

Nice To Haves

• Certifications in social/digital marketing preferred.

Responsibilities

• Strategic Leadership: Develop and implement multi-channel social media strategies aligned with client objectives, leveraging the Hotwire Way planning blueprint.
• Campaign Oversight: Ensure timely, high-quality execution of organic, paid, and influencer campaigns across platforms.
• Team Management: Mentor managers and associates; foster collaboration across diverse teams and workstyles.
• Cross-Functional Collaboration: Partner with creative, PR, research, and paid media teams to deliver integrated solutions.
• Analytics & Optimization: Interpret performance data to provide actionable insights and optimize campaigns for maximum impact.
• Client Relationship Management: Serve as a trusted advisor to senior client stakeholders; lead planning sessions and quarterly reviews.
• New Business Support: Contribute to proposals, pitches, and identify organic growth opportunities within existing accounts.
• Industry Expertise: Stay ahead of social trends, platform updates, and emerging technologies; share insights with clients and internal teams.

Benefits

• Flexibility – We understand that life doesn’t always fit around the 9-5; and that work/life integration is crucial. We expect our team members to be in the office at least once per week on “Anchor Days” and as needed, dictated by business, team or client needs.
• Global Reach & Opportunity – You will have the opportunity to work within global teams and travel within the US and globally to connect with clients and colleagues.
• Great Benefits – Strong benefits package includes paid time off, holidays, sick leave, cultural celebration days off, paid time off for community involvement, medical, dental and vision insurance, disability and life insurance, 401K match and a paid 6-week sabbatical after every 4 years of continuous employment. Hotwire offers a variety of bonus opportunities including business development, annual company bonuses and referral bonuses. Additional benefits include wellness allowance, internet, and phone reimbursement.
• Development Opportunities – A strong learning and development program with training opportunities at all levels.
• Autonomy – The freedom and support to be limitless, and the opportunity to own your career and create the future you want.
• Variety – No day is the same as the last. Both within our own walls, and with our clients, we navigate change daily and there’s always an opportunity to stretch your skills, learn something new, seek out a new challenge, and gain expertise.
• Our Amazing Team – We are connected, ambitious, and friendly. We don’t step on toes to get ahead, we build each other up, develop and teach each other and understand that each person’s individual success is a win for all.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed