Senior Manager, Social Media

Chief • New York, NY

8d

About The Position

The Senior Manager, Social Media will shape and maintain the narrative that advances Chief’s mission to create more possibilities for women’s power – across social media platforms.
The Senior Manager, Social Media will own our Chief Social Media channels end-to-end, and lead Executive Social Media – from content development and publishing to community engagement and providing performance insights. This role is ideal for someone who is hands-on, deeply fluent in social culture, inspired by the subject matter, and capable of producing best-in-class content that builds brand affinity and powers a Chief editorial flywheel. They can move fluidly between creator, editor, and strategist.
This role ensures all Social Media content, community management, and publishing strategies reflect Chief’s position as the most influential private community for senior women leaders. This role reports to the VP of Brand & Marketing and works in close collaboration with cross-functional partners, including Comms/PR, Events & Programming, Growth Marketing, and Sales teams, and is supported by creative, operations, and analytics functions to develop and execute integrated ideas.

Requirements

• 8+ years of experience in Social Media leadership, in the fields of membership marketing, digital marketing, creative, and/or advertising.
• 5+ years developing and leading content and creative strategy and execution.
• Fluency in Social Media platforms, video storytelling formats, and best practices for GEO optimization.
• Fluency in AI-driven tools and platforms that enable premium creative development.
• Direct experience partnering with customer-facing teams, supporting their requirements, and enabling Sales.
• Subject matter expertise in the realm of premium memberships and executive membership communities.
• Strength in translating complex services (e.g., coaching, leadership development, events, education) into clear value propositions.
• Ability to write with clarity, empathy, and authority — especially for senior executive audiences.
• Comfort working in a fast-moving environment and partnering across Marketing, Product, and Comms.
• Experience managing and deeply collaborating with internal and agency creative/editorial teams to develop innovative content, integrated campaigns, and aligned communications strategies.
• Demonstrated ability to architect and implement multichannel brand communication strategies, integrating paid, owned, earned, and shared media to achieve measurable business outcomes.
• Project management with a track record of end-to-end project ownership and successfully delivering results in a fast-paced, dynamic business environment.
• Thrives in both independent and collaborative work environments; nimble, resourceful, and detail-oriented.
• Proven success in evolving brand positioning and storytelling frameworks in response to cultural and market trends.
• Elevated taste level.

Nice To Haves

• Deep understanding of women’s leadership, community-based brands, and/or the leadership development space is a plus.

Responsibilities

• Own Chief’s organic brand and Executive Leadership Social Media channels (LinkedIn, Instagram, Facebook, Threads, YouTube, others), including ownership & oversight, publishing, calendar planning, content development, influencer relations, partnership amplification, and community engagement.
• Develop and implement compelling content initiatives that align with brand goals and resonate across all Social channels throughout the year, integrated messaging, and consistent brand voice at every touchpoint.
• Partner with the VP of Marketing and VP of Comms to guide cross-functional collaboration with internal creative, editorial, and content teams.
• Concept, script, and edit high-quality content – including short-form video, social-first graphics, carousels, and experiential storytelling – using the latest available tools and platforms (Canva, CapCut, etc).
• Develop and execute amplification strategies for major membership moments: ChiefX, product and programming updates, Executive Education launches, Clubhouse storytelling, and more.
• Build and maintain editorial calendars that balance brand storytelling, campaigns, real-time moments, and community-driven content.
• Partner closely with Communications and Editorial functions to grow Chief visibility and authority across generative discovery platforms (i.e., AI search, LLM-powered answers, and social-to-search pathways) – distributing content that strengthens Chief’s GEO footprint and positively influences perception.
• Own channel hygiene (bios, highlights, pinned content, format standards) to deliver a consistent brand experience and organic traffic flywheel.
• Act as the “voice of Social” to internal, Member-facing teams, empowering their ability to represent Chief and enabling higher member retention rates.
• Own performance measurement: track KPIs, build executive-friendly recaps, translate data into actionable recommendations, and evolve your work based on learnings.
• Manage day-to-day relationships with external creative partners, working closely to inspire breakthrough creative that elevates and evolves the brand.
• Effectively manage budget in partnership with the VP of Brand Marketing and Finance teams.

Benefits

• Competitive salary and equity
• Flexible vacation policy
• 20 weeks of paid gender neutral parental leave
• Full medical, dental, and vision packages, 401(k)
• Opportunity to work for a startup focused on driving real change for women in business
• Opportunity to create and attend inspiring experiences and events with leaders of the industry
• Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees