Senior Manager - Social Media Analytics and Operations

Activision Blizzard

21d • Remote

About The Position

The Senior Manager - Social Media Analytics and Operations is a unique role where you will influence social media measurement strategy across some of the largest brands in video games. In this multi-function role, you will lead the analytics and data operations for the Xbox social media team, while also supporting analytics and social operations teams across Activision, Blizzard, and King. This individual will work closely with Xbox social media leads and agency partners to develop the data pipelines, processes, and insights that improve our ability to reach and engage players worldwide. In addition, this individual will manage relationships with key technology/platform providers, and they will provide infrastructure support for social media leads across Activision, Blizzard Entertainment, and King. This position reports directly to the head of Xbox’s media and social team.

Requirements

• At least 7 years of in-house or agency social media analytics and/or operations experience.
• Experience in gaming or entertainment preferred.
• Deep familiarity with major social platforms and their algorithms, trends, and best practice, including expertise using native social media analytics platforms (Facebook Business Manager, TikTok Studio, etc.)
• Ability to benchmark performance against competitors and industry standards.
• Experience presenting insights to cross-functional teams (marketing, comms, product, leadership).
• Expert-level knowledge of Sprinklr Social and Sprinklr Insights modules required; knowledge of Sprinklr Marketing.
• Experience developing and implementing project plans, including setting clear goals, timelines, and incorporating stakeholder feedback.
• Strong command of data analysis tools like Excel, Google Sheets, or BI platforms (Tableau, Power BI, Looker).
• Ability to interpret quantitative and qualitative data and translate it into actionable insights.
• Curiosity and a proactive mindset toward testing and experimentation.
• Outstanding organization and project management skills, with ability to see big picture and have attention to meticulous detail.
• Exceptional written and oral communication skills.

Responsibilities

• Operate a best-in-class organic social media measurement program that enables Xbox’s social media content, delivered by nearly 200 social media accounts, to break through with key audiences.
• Lead Xbox’s annual forecasting and recurring/ad-hoc performance reporting in partnership with social media leads and agencies.
• Oversee reporting and insights developed by agencies to ensure consistency and clear insights.
• Communicate performance and operational updates with leaders and other stakeholders to build support for initiatives, drive operational alignment, and share information across matrixed teams.
• Serve as a Sprinklr subject matter expert and administrator for Xbox’s deployment to support international publishing and analytics operations, including maintaining accurate and reliable data pipelines.
• Work with other analytics leads across Xbox’s Marketing and Sales organization.
• Partner with analytics leads from ABK to maintain alignment with Xbox on measurement practices.
• Deliver integrated performance reporting for key organization-wide initiatives.
• Serve as a Sprinklr subject matter expert and administrator for ABK’s deployment.
• Develop regular success roadmaps and manage relationships between Sprinklr and key ABK stakeholders.
• Lead regular meetings with stakeholders from ABK to identify goals, advance projects, and communicate critical information.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed