Senior Manager, Social Channel & Creator Marketing – Meta & Pinterest MSDS

Henkel group • Culver City, CA

5d • $120,000 - $135,000

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• 8–10 years of experience in social media marketing, content strategy, or creator management — ideally across beauty, fashion, or lifestyle.
• Proven expertise in Meta and Pinterest ecosystems, including algorithmic understanding, ad/organic synergy, and shopping integration.
• Demonstrated ability to develop and execute cross-platform content and community strategies.
• Strong creative eye with the ability to translate data into storytelling opportunities.
• Experience managing creators, content teams, and budgets.
• Collaborative, entrepreneurial mindset with passion for social innovation and consumer connection.

Responsibilities

• Develop and lead the Meta & Pinterest strategies across all four MSDS brands, defining each channel’s role in brand storytelling and conversion.
• Craft community-driven content strategies that bring brand purpose to life through conversation, education, and visual inspiration.
• Define and evolve best practices for feed, Reels, Stories, and Pins — optimizing each format for engagement and reach.
• Integrate content and commerce by linking brand storytelling to path-to-purchase (e.g., tagged shopping, link-in-bio, Pinterest Shop).
• Creator & Influencer Partnerships- build and manage relationships with creators who thrive on Meta and Pinterest — from professional stylists to lifestyle micro-influencers.
• Oversee content co-creation, briefing, and storytelling alignment with each brand’s aesthetic and voice.
• Collaborate with Paid Media and Digital Commerce teams to amplify creator content for engagement and conversion.
• Drive “micro & nano creator waves” that scale advocacy and extend content reach cost-effectively.
• Community Building & Advocacy- own community engagement strategies across Instagram and Facebook — ensuring responsive, authentic interaction with followers.
• Content Planning & Production- develop content frameworks that activate stylist and consumer communities around education, self-expression, and transformation.
• Partner with Brand Education teams to spotlight stylist content and amplify professional expertise.
• Foster a strong connection between MSDS brand channels and salon communities nationwide.

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees