Senior Manager, SEO/GEO Program
About The Position
We are looking for a Head of SEO/GEO to own our organic and AI search programs across all three brands. This is a senior leadership role at the intersection of technical SEO, generative engine optimization (GEO), content strategy, and cross-functional influence. You will lead a team of two, manage a portfolio of agency partners, and set the direction for how ServiceTitan, Aspire, and FieldRoutes show up in search — both traditional and AI-driven — for years to come. The organic channel is a meaningful part of how we drive pipeline. The program is mature in some areas and actively evolving in others — particularly around AI search visibility and attribution. You are not building from scratch, but you are not maintaining a static program either. This role requires strategic judgment, an operator's bias for execution, and a genuine curiosity about where search is going.
Requirements
- 6+ years in B2B SaaS SEO with ownership of a program that connects organic to pipeline - not just traffic growth
- Deep, current understanding of GEO and AI search as an operational practice - you are actively working in this space, not watching from a distance
- Demonstrated ability to manage agency partners - briefing them well, holding them accountable, and knowing when they are delivering versus drifting
- Track record of influencing cross-functional stakeholders - web, product marketing, demand gen - without direct authority over their teams
- Ability to build a measurement and attribution story that survives executive scrutiny and connects organic activity to revenue outcomes
- Comfort operating across multiple brands with different competitive contexts, audiences, and content maturity levels
Nice To Haves
- Experience with programmatic or AI-assisted content at scale and a clear point of view on when it helps and when it creates problems
- Experience with earned digital PR as a GEO and authority-building lever, not just traditional link acquisition
- Familiarity with AI search tracking and programmatic content platforms; experience with Profound or AirOps preferred
- Familiarity with the home services, field service, or SMB-focused vertical
- Experience evolving attribution models to capture organic influence beyond last-touch
Responsibilities
- Set the SEO and GEO roadmap across all three brands, balancing resources against very different competitive landscapes and content maturity levels
- Own the content strategy framework - what gets built, what gets refreshed, what gets cut - and drive the program toward a more dynamic, signal-driven model
- Lead BOFU prioritization: comparison pages, features pages, industry and sub-industry pages are the highest-leverage surface in the program and require sustained strategic attention
- Define how the team and agencies work together - briefing, accountability, and the quality bar for what goes live
- Own ServiceTitan's AI search visibility strategy across Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven surfaces
- Lead the prompt tracking and citation monitoring program - translating AI visibility data into actionable content and off-page recommendations
- Direct the off-page GEO program including digital PR, earned media, and citation density building - and make the case for appropriate budget allocation toward these channels
- Stay at the front edge of how AI search is evolving in B2B SaaS and bring a clear point of view back to the team and to leadership
- Own how the organic and GEO program is measured and reported - building a narrative that connects visibility to pipeline in a world where clicks alone no longer tell the full story
- Lead the cross-functional work needed to improve how organic influence is captured across the buyer journey
- Present program performance to VP and CMO-level audiences with clarity and commercial grounding
- Manage and develop two direct reports responsible for SEO operations and multi-brand execution
- Own relationships with all agency partners across content production, technical SEO, link building, digital PR, and GEO - including strategic direction, performance accountability, and contract management
- Build strong cross-functional relationships with web, demand gen, product marketing, and brand creative to ensure SEO and GEO recommendations actually get implemented
Benefits
- Flexible time off
- Learning and development opportunities
- Comprehensive onboarding program
- Leadership training
- Peer-nominated awards
- Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents)
- FSA and HSA
- 401k match
- Telehealth options including memberships to One Medical
- Parental leave and support
- Up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement
- On demand maternity support through Maven Maternity
- Free breast milk shipping through Maven Milk
- Pet insurance
- Legal advisory services
- Financial planning tools
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
