Senior Manager – Sales Training & Quality

Software Finder•201 District, VA

1d•Onsite

About The Position

We are seeking a strategic and performance-driven Senior Manager – Training & Quality to lead the QA and Training functions for our SDR team. This role will be responsible for elevating call quality, improving lead conversion rates, and ensuring we consistently deliver high-quality, sales-ready leads to our vendor partners. The ideal candidate combines strong sales process understanding, coaching expertise, analytical capability, and a structured approach to performance improvement.

Requirements

6+ years of experience in Sales Training, Quality Assurance, or Sales Operations (preferably within SDR or lead generation environments).
Proven track record of improving conversion rates and call performance.
Strong understanding of B2B sales funnels and lead qualification frameworks.
Experience designing structured training programs and QA scorecards.
Data-driven mindset with strong analytical skills.
Excellent coaching, leadership, and communication abilities.

Responsibilities

QA & Training Oversight
Lead and manage the Quality Assurance and Training teams.
Establish clear quality benchmarks aligned with business and vendor expectations.
Ensure consistency in lead qualification standards and call excellence.
Call Quality & Conversion Improvement
Analyze call audits, conversion metrics, and SDR performance trends.
Identify gaps affecting lead quality and vendor satisfaction.
Drive initiatives to improve call structure, objection handling, discovery depth, and closing techniques.
Partner with operations leadership to enhance SDR productivity and efficiency.
Training Strategy & Execution
Identify skill gaps through QA data, performance metrics, and stakeholder feedback.
Design structured training modules, playbooks, and coaching frameworks.
Implement onboarding and continuous learning programs for SDRs.
Introduce role-based and performance-based development plans.
Conduct refresher sessions, workshops, and targeted improvement training.
Call Evaluation Framework
Develop and implement a standardized call evaluation system.
Define scoring criteria aligned with lead quality and vendor expectations.
Ensure objective, data-driven call assessments.
Create feedback loops to enable actionable coaching for SDRs.
Monitor adherence to scripts, compliance standards, and qualification frameworks.
Performance & Reporting
Track KPIs such as: Lead quality scores Conversion rates Call compliance Vendor feedback metrics
Present quality insights and improvement plans to senior leadership.
Drive accountability across teams through measurable targets.